SPOTLIGHT: New Gmail Features, Facebook Notes, Panda Update

TODAY’S SPOTLIGHT

You can now block email senders in Gmail
Twitter Buttons Changing to Remove Number of Shares
Your next blogging platform may be Facebook Notes
Big algorithm changes will affect your Google experience as a searcher and your organization’s prominence over the coming weeks.

And that is what you need to know for this week without the hype.

News You Should Know

Filtering email from someone was a bit cumbersome for many users so Google has added block and unsubscribe features to Gmail.

Twitter Removes Counts From Buttons

We advise almost every client to use buttons WITHOUT counts because most of our clients don’t get thousands of tweets and likes on most posts. Anything less looks anemic. Twitter is solving part of that issue by changing its buttons so they no longer include counts. Information for your developers is at the link.

Facebook Notes Becomes Pseudo Blogging Platform

Facebook calls their new feature “beautiful” and “customizable”. Adding the ability for cover photos and formatting changes on a new Facebook notes section is the perfect way to lock in more longer content from people. See samples of the new feature rolling out by clicking this article link.

Google Panda 4.2 Algorithm Rolling Out

Google has confirmed that the Panda 4.2 update that started rolling out 2 1/2 months ago is still rolling out. The SEO industry is convinced that the update was reversed, but now appears to be back on track. And its twin update Penguin is coming soon. Why should you care? Together, they are two of the most potent Google algorithm changes. This affects your organization’s prominence and your own searches.