Google TV Ad? Why Yes, They Can Be Targeted

Issue #15

TODAY’S SPOTLIGHT

This week’s focus is all on HOW BUYING IS CHANGING RIGHT NOW. As in this week and beyond.

Amazon tested ONE HOUR delivery for $9 in New York. Now they’re testing in Baltimore and Miami too. Meanwhile, Facebook can now help advertisers target you based on what you buy. And Google announced that they will allow small businesses to target individual in Kansas City watching TV. Not people who say they like a show. Individuals. And not just for KC organizations, but for your organization.

News You Should Know

Amazon Extends Prime Now Service to Baltimore and Miami

The one hour delivery service is now available in select zip codes in Baltimore and Miami.

What Facebook’s Acquisition of TheFind Means for the Ad Industry | SocialTimes

Last week, Facebook acquired — and immediately shut down — personalized commerce search app TheFind. TheFind melded search data to location-based purchase data to better hone product suggestions.

Google Fiber May Have Created a Game-Changer: Real Measurement of Google TV Ad Views

Want to know exactly how many people saw your ad on TV? Want dynamic insertion? The answer has long been “tough luck.” But now it’s possible … in Kansas City.

Congratulations!

Guns With History – Viral TV Commercial

Our friends at States Unite to Prevent Gun Violence created a viral buzz last week when more 3 million people watched their Guns with History ad on YouTube in just 5 days plus countless others elsewhere. Congratulations on continuing the conversation about how we can all be safe. Click the video to the left to watch.

10 Second Survey

Do You Block Ads?

Do you personally use an ad blocker when surfing the Internet? Simply press reply and tell George “yes” or “no”. Feel free to add anything else. Next week’s Spotlight will have all the data.

Silver Beacon Spotlight: Google, Gun Control, Facebook & Amazon