SPOTLIGHT: Google Search Changes & What That Means For You

TODAY’S SPOTLIGHT

The main Google algorithm that creates search results explained and with a big new update to boot.
Twitter is going to let you have follow a whole lot more people.
Target increases digital spend for the holidays–now 61% of their budget!

And that is what you need to know for this week without the hype.

News You Should Know

Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s the best explainer article on the topic so far.

Twitter Moves Account Limit from 2,000 to 5,000 Followers

This is a big cultural change for Twitter, but should ony affect power users.

Target Boosts Digital Ad Spending to 61% for Holidays

Toy-Filled ‘Odyssey’ Campaign Features Bullseye, Neil Patrick Harris Plus Tie-Ins With Mary Poppins, Star Wars. You think they got the mobile and social memo?

Tech in our Lives

Everything you need to know about the vast undersea network that makes the Internet work

For all the talk about the “cloud,” practically all of the data shooting around the world actually relies on a series of tubes to get around — a massive system of fiber-optic cables lying deep underneath the oceans.