TODAY’S SPOTLIGHTThought Google made hundreds of changes to its secret search rankings each year? Now the search giant says the number is thousands. One change that won’t be happening is to Google Wallet, which holds a 4 to 1 lead over Apple Pay. Most top merchants say they won’t be adding Apple Pay soon. Meanwhile, Facebook’s Messenger app won’t automatically report if you’re at one of those top merchants or anywhere else anymore. . And that is what you need to know for this week without the hype. |
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| John Mueller is increasingly the voice of Google that once was done by Matt Cutts. John confirmed what marketers knew this week: that Google “constantly” refines its alogrithm with thousands of tweaks according to Mueller. Google had already confirmed several hundred “changes”. And that’s why search engine optimization (SEO) is NEVER finished. |
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| Your Facebook Messenger messages no longer carry your location by default. You can still send the location, but have take action to do so. |
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| Don’t rush to accept Apple Pay, small businesses. Nearly two-thirds of the nation’s top retailers say they won’t be accepting Apple Pay this year. Read all the details in the Reuters article. |
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| More like 5 ads of the week for this week. The top finishers are all here, including Dove Beauty, Kid Vader, Like A Girl, and the winner. |
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| Rebecca Kinney, one of our friends at PAX-Program of Academic Exchange, was recently named one of Alabama’s top 10 “Motivating Women”: at a gala in Birmingham. PAX is accepting applications for high schooler host families for the 2015-2016 school year. Visit http://www.pax.org/famiies if you’re interested. |
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