Microsoft’s search business has turned the corner and is finally profitable, and generated $1 billion in revenues during the company’s first quarter of 2016. That sets up the ongoing battle with Google to continue.

Facebook announces that all public posts will be searchable. That means your organization may be able to start seeding Facebook with promotional messages much like you do now with search engines.

“…This could have been one.” That’s what Googler Gary Illyes wrote on Twitter this week. What’s this? Search marketers have been seeing substantial shifts in search ranking since October 17. But “it” is not the Penguin update, says Google, while declining to say anything else.

Remember when a canoe was just a boat and a troll was just a mythological creature?