Moms Clean Air Force
A project of the Environmental Defense Fund
We joined Moms Clean Air Force’s environmental advocacy team shortly after their launch. Since early 2012, we’ve led their SEO and advertising program.
Challenge
Establishing a new advocacy brand with cost-effective and appropriate promotion.
Solution
A large presence on social media and ongoing new audience acquisition for the group’s content.
Results
Built social media database of a half-million individuals engaged with content help keep our messaging on target while creative ad targeting keeps costs low.
Facebook Audience Growth
Advertising Management
What We Did For Moms Clean Air Force
SEO audits and ongoing search optimization for content-rich website.
Advertising management on Facebook, Google, Bing, Twitter, and others.
Create and manage incentive programs to drive engagement.
List acquisition campaigns to supplement purchases.
Event advertising for national, online, and local events.
SEO
Search optimization on content-rich site with nearly 3,000 unique content URLs.
Advertising
We’ve reached more than 27 million people with ads in cost-effective, data-rich ways.
List Acquisition
We’ve run hundreds of campaigns delivering thousands of names, often at a cost well below market rates.
Data Analysis
Deep dives into analyzing audiences and message response is used to inform messaging.