You’re likely busy running a small business, which is why you’ve hired an online marketing agency. That agency has access to free and subscription-based tools that track the Internet’s spikes, valleys and trends.

The most interesting for Bloggers is an hourly update from Google on the top keyword search phrases in a country. Silver Beacon is just one of the agencies that tracks that data over time, looking for microtrends that can create megabucks.

At this late hour on a Friday, we know that the word “palindrome” is one of the hottest issues in the United States. Google searches related to the word in the last hour have been in spots 1, 3, 5 and 10.

The quote is attributable to a newspaper reader who described the Illinois governor’s plan to appoint himself to President-elect Obama’s Senate seat as  “a palindrome spelled with corruption instead of letters.

Great quote, and the mainstream media jumped hard on the reporting, causing a flurry of people to check for the definition of the word palindrome.

If you are someone visiting here for the first time to find out about palindromes, they’re essentially phrases that read the same way from left-to-right or right-to-left. But you’ve also just learned what your marketing agency should be doing to help keep your site relevant. That’s just one tiny tactic among hundreds.

The world will forget about the word after tomorrow’s morning papers, even though the quote may be one of the best of the year. But if you’re here as a casual visitor rather than a subscriber, you just saw what good online marketers can do with information.