Pundits who live on Twitter and those who titter at social media often agree that companies and brands can take damage from anyone researching enough channels.  If I know Joe Smith and Mary Jones work at my competitor, rest assured that I’m monitoring both through a variety of free and paid tools.  That’s when the predator/prey game begins in earnest, but there is more than enough competitive intelligence being given away every day that spotting deliberate misinformation is easy. And now former AOL exec Rick Robinson’s new company is making that process a lot easier by aggregating social comments about offices and brands on OfficeGossip.com.  Think of the site as TMZ for business geeks.  And beware.  That which you and others say about you is now that much easier to see at one shot.  Think about that on your three day holiday.

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