TODAY’S SPOTLIGHT

  • Amazon found 1,000 fake reviewers by pretending to hire them. It’s a start but only the tip of the iceberg.
  • Want young viewers? Google says it can show you why you should shift 24% of your TV ad budget to YouTube
  • Want any visitors? More than half of all Google searches now occur on mobile, including in the US. That’s big for mobile, and important for you.

And that is what you need to know for this week without the hype.

News You Should Know

After undercover sting, Amazon files suit against over 1000 fake product reviews

The pay-for-reviews problem gets acted upon by Amazon. Forget their terms and conditions. Doing that can land you in hot water with the FTC too.

Google tells advertisers to shift TV money to YouTube

Google execs advised marketers to shift 24% of their TV budgets to YouTube if they want to reach a young audience.

More than half of all Google searches now happen on mobile devices

Mobile is NOT an afterthought. Your whole digital business relies on the experience you give users via mobile. More than half of worldwide searches (including the US) occur on mobile. Not. An. Afterthought.

Tech in our Lives

Holograms of Disabled People Appear If You Try to Park In Their Space

The word “hologram” wasn’t in regular conversation just a few years ago, but here’s how one campaign is warning off drivers without a special parking permit.

TODAY’S SPOTLIGHT

  • A Nielsen/Facebook study released Friday shows that social media beats television in reaching Millenials and Hispanics.
  • A new service from Amazon lets you print custom tshirts, cups & other swag for your organization–complete with Prime shipping.
  • Yahoo’s ongoing reorg outsources small business and local listings toYext.

And that is what you need to know for this week without the hype.

News You Should Know

Facebook Reaches Millennials
Facebook: We Beat TV for Reaching Millennials, Hispanics

A Nielsen study commissioned by Facebook shows the social network now edges the top 10 TV networks in reaching millennials and Hispanics.

Amazon Launches Merch: Sell Swag T-shirts Printed on Demand
Amazon Launches Merch: Sell Swag T-shirts Printed on Demand

The eCommerce giant Amazon has launched Merch by Amazon, a services that lets businesses and ind…

Yahoo Small Business Turns Over Local Listings Management To Yext
Yahoo Small Business Turns Over Local Listings Management To Yext

Following in the footsteps of MapQuest last year, Yahoo Small Business is outsourcing local listings management to Yext.

Tech in our Lives

How the USGS Detects Earthquakes Using Twitter

Short, urgent tweets help the government separate big earthquakes from those too small to be felt.Facebook Advertising, Yahoo Local

TODAY’S SPOTLIGHT

  • You can now block email senders in Gmail
  • Twitter Buttons Changing to Remove Number of Shares
  • Your next blogging platform may be Facebook Notes
  • Big algorithm changes will affect your Google experience as a searcher and your organization’s prominence over the coming weeks.

And that is what you need to know for this week without the hype.

News You Should Know

Gmail adds Block & Unsubscribe
Gmail adds Block & Unsubscribe

Filtering email from someone was a bit cumbersome for many users so Google has added block and unsubscribe features to Gmail.

Twitter Removes Counts From Buttons
Twitter Removes Counts From Buttons

We advise almost every client to use buttons WITHOUT counts because most of our clients don’t get thousands of tweets and likes on most posts. Anything less looks anemic. Twitter is solving part of that issue by changing its buttons so they no longer include counts. Information for your developers is at the link.

Facebook Notes Becomes Pseudo Blogging Platform
Facebook Notes Becomes Pseudo Blogging Platform

Facebook calls their new feature “beautiful” and “customizable”. Adding the ability for cover photos and formatting changes on a new Facebook notes section is the perfect way to lock in more longer content from people. See samples of the new feature rolling out by clicking this article link.

Google Panda 4.2 Algorithm Rolling Out
Google Panda 4.2 Algorithm Rolling Out

Google has confirmed that the Panda 4.2 update that started rolling out 2 1/2 months ago is still rolling out. The SEO industry is convinced that the update was reversed, but now appears to be back on track. And its twin update Penguin is coming soon. Why should you care? Together, they are two of the most potent Google algorithm changes. This affects your organization’s prominence and your own searches.