TODAY’S SPOTLIGHT

• It’s Cyber Monday. Early reports state that traditional retail had a soft Black Friday despite expanding sale hours.
• A Korean company called Vonvon launched a number of Facebook quizzes. 17 million people took one of them and gave the company almost all of the info they had put on Facebook–even if blocked.
• The FTC gives great advice on social media disclosures your company must make online.

New Marketing Fact
Shopping-related searches increased 120% on mobile devices year-over-year according to Google.

And that is what you need to know for this week without the hype.

TODAY’S SPOTLIGHT

What is with the all-Google newsletter?

This is a very light time of year for the digital marketing world. Cyber Monday is a week away, and we’re all watching and remaining ready to react to shifts. There’s always one major shopping surprise.

But Google took advantage of the slow time to release a huge quality document it gives its search raters, re-launched Google+, and rolled out a nifty new feature for users of Google Photos.

If you think Google is influential in the US, where it holds about 2/3 of all search traffic, the company has 97 percent market share in Belgium, France, and Finland and 90 percent across Europe.

And that is what you need to know for this week without the hype. Enjoy your Thanksgiving holiday. We’ll be back bright and early on Cyber Monday!

TODAY’S SPOTLIGHT

• Overstock CEO Patrick Byrne blamed a big part of missing earnings on missing a Google ranking change. Wall Street hammered the stock.
• Just in time for the holiday advertising season, Yahoo! introduced its own advertising platform while it partners with many others.
• Google’s privacy became easier to understand thanks to the company’s new AboutMe feature and privacy check.

And that is what you need to know for this week without the hype.