Google’s test of FOUR ads at the top of each page is continuing into the holidays, reports SEM Post.

What does that mean for you? It’s a test that you might see now since 1% of searches are affected. We will cover it in detail if it becomes a design change. Until then, remember that ads on Google search pages have a small orange-colored block with the word “Ad” in front. 

Facebook announced changes to Messenger this week that include “Photo Magic”, a feature that will recognize the people in the picture and send the picture with only two taps on your phone. You already know to be careful with this feature. You can even update your mother’s name to “Mom” so you don’t have to message her by her first and last names. Because Mom.
LifeLock will pay $100 million to the Federal Trade Comission (FTC)  for violating a 2010 consumer protection order. 

Please stay informed before buying from this company that spends a lot of money advertising online. This is the second serious action the federal government has taken after a fine of $12 million was levied in 2010. The agency says LifeLock “falsely advertised that it prottected consumers’ sensitive data”. 
 

Google announced plans to restore “Trusted Voice” to Android phones so that you can unlock your cell phone by voice command.

There is a public beta program of the tool for the very brave.

Google reminds us to use voice features, Facebook blocks hoax news stories, and Magna Global predicts that online ad revenue will increase 5% in 2016.
 
Thank you for reading this Monday’s issue. free to ask any questions about today’s news or any other marketing issues.

George Bounacos

 
google voice
Google publishes 7 things to try by voice with the Google app on Android
online ad revenue
Reports now project that online ad spend will pass TV ad spend in 2016. Remember we told you several weeks ago that Target already made that move.
hoax news
Facebook updating news feed to reduce spread of hoax stories
video social media
C|Net data on video dominating social media in 2015.

 

SPOTLIGHT

Online marketing news brief for busy people.
Thank you for reading this Monday’s issue. Info on replying to me or stopping future issues is below. Feel free to ask any questions about today’s news or any other marketing issues.

George Bounacos

This week’s major issues:

  • Google postpones the Penguin update…again
  • Facebook is testing direct sales of concert tickets
  • Bing’s top searches of 2015 are in and fun to review (really!)
  • Google Shopping new rules go into effect in about 60 days.
Google confirms to “Search Engine Land”  that its Penguin update will not be released in 2015. That means it will be at least 14 months before sites penalized by Penguin have a chance at a full recovery. 
Bing announced its top searches of 2015 but with a nicely designed twist that makes browsing the data an interactive joy.

These things are often tables of data, but Bing pulled out all the stops this year.

On the heels of its new shopping initiative, Facebook confirmed to BuzzFeed (really) a test directly selling concert tickets.
Google Shopping’s new poicies take effect in February.If your organization sells items on Google’s Shopping platform, have a look at the changes.