News

10 Second Takeaway:Search marketers are going to talk about micro-moments for the next year. It’s that point when someone has an immediate information need. It’s served on mobile.
 
Only 32% of email is opened on a desktop computer says email company Movable Ink. More email is opened on iPhones than on computers, the company’s latest report says.

Super-smart local marketer Greg Sterling wrote a nice analysis of the study. We share his bottom-line finding: marketing emails (the kind reported on in this study and that you’re reading now) are likely now and more likely in the future to be read on smartphone.

Micro-Moments
Target calls it “new front door to the store”. Google says mobile “near me” searches grew 2.4X in the last year. And Google says 82% of shoppers use their phone in a store. 

The good news: those people spend more. Google does a nice writeup on 5 Ways Consumers Connect to Stores via Mobile at this article.

This is the type of display that shows on the right side of Google results when Google’s Knowledge Graph is available. In this case, people likely see this information when they type silver beacon marketing as their search phrase.

Word came out of Google this week that these cards are now editable by the organization. It’s a big and very welcome change to branding your organization online.

News

mobile marketing
Mobile marketing Charts put together a very important chart for anyone who sells products or services online. Of 1.6 billion users active in a month, more than 800 million accessed Facebook only using mobile. Your content and advertising must reflect this new reality.
mobile marketing
You may have heard that the growth in paid search advertising is slowing. Kinda.

The growth rate in paid search is slowing but is quickly being replaced by growth in mobile search. Adobe has all the data in an article examining the trend. If reading about marketing mix is your thing or you like numbers, you’ll love this article. 

mobile marketing
Alan O’Rourke is the Marketing Director at WorkCompass, an HR firm in Ireland, and just wrote one of the best content marketing pieces I’ve ever read. It comes complete with a workplan and yummy infographics. 

 

mobile marketing
LinkedIn annoucned its ad network is going away after disappointing result. The professional networking site is going all-in on “sponsored content”, what the industry calls “native advertising”? You may have called this content advetorials or placements. Bottom line: stuff that promotes something to look like an ad. It’s the hottest marketing medium now and even news organizations are involved.