|
Technology companies made headlines this week by reinventing features they or their predecessors had launched before. They took old functions and made them new again.
That’s because the benefits that people want remain consistent. How your organization creates those customer benefits is part of your secret recipe. Here are some new programs that launched in the past few days.
- Strangers will soon be able to chat in a “Rooms” feature that Facebook built in its Messenger app even though online chat rooms were the norm in the 1980s.
- Google launched a new photo app to replace the thousands of apps and hardware pieces that currently digitize photographs.
- Twitter is rolling out a “mute” feature to block words, phrases, and topics from displaying. That’s a twist on the 20 year old V chip television technology.
- Slack is now up to 4 million users. Its basic premise is also many years old–a private Internet site for organizations or colleagues.
These are the new ways of delivering customer benefits that people have always wanted.The technology is only the method you use. Don’t get lost in the gee-whiz aspects.
Novelty effects have a short shelf life.
Your Marketing Spotlight for November 21
Now your photos look better than ever – even those dusty old prints
The new Google Photos app lets you take digital pictures of paper images without glare or other issues.
Facebook Launches Public Chat Rooms
Facebook is testing a new public chat feature for its Messenger app. Called Rooms, these are nothing more than the public chat rooms you remember from sites like AOL.
Demographics of Social Media Users
Pew’s research is among the best in the world. We recommend that every organization leader review the new social media data in this report.
Twitter introduces a mute button for trolls as it struggles to fight online abuse
Twitter is in a continuing struggle against hate language and trolls. Their latest idea–a way to block certain words, even hashtags, from appearing on your Twitter timeline.
Google makes massive AMP changes
Googe AMP is going to be a new file format. We told readers and clients not to implement AMP because we knew that big publishers were complaining about the first version. Google just revamped the whole thing. And no, you still shouldn’t implement AMP.
Slack Hits 4 Million Active Users
This chart shows daily active and paid Slack users. Slack is like an Intranet–a private Internet site. What you need to know is that big firms are using it for collaboration, and the site now has 1.25 million *paid* users.
Digital Life – Don’t Believe Everything You See
20+ Amazing Images Before And After Photoshop
When the name of a software becomes a verb, you can imagine the impact it has had on the industry. Straight out of the don’t believe everything you see category is this compilation.
Winter holiday sales season is in full swing. Christmas carols began playing on November 1st before the Halloween candy went on sale. But this is also the two month period where many retailers and every nonprofit make their revenue numbers for the year.
Facebook and LinkedIn are contributing by creating new advertising opportunities. Both will now allow companies to send you advertising in their messaging systems. If you’ve written a company on Facebook’s messenger service–maybe for customer service–the company may now advertise to you on Facebook Messenger. LinkedIn is taking things a step further, allowing anyone with an advertising account to send you a message on the site.
These new programs come amidst news that Facebook may be chasing down LinkedIn’s job advertising business. The social media network is now showing a “Jobs” tab on some business pages. We know that job advertising works on Facebook even if that sounds counterintiuitive. We’ve advertised for employees for one of our nonprofit clients on Facebook for years. Consider getting ahead of the curve like they did
We also have news this week of missteps by digital companies acting aggressively in the market. That includes Facebook allowing advertisers to target consumers based on a “deduced” ethnic demographic and Yahoo apparently not making public the news of its massive email breach.
The Christmas season has 35 shopping days left and nonprofits have only a week longer to get 2016 dollars in for tax credits for their donors. If your organization isn’t going full throttle right now, don’t delay any longer. Get your plan in market today. If you don’t have a plan or need help creating one, there are ways to quickly launch campaigns. Contact us to find out how.
Your Digital Marketing Spotlight for November 14, 2016
Its regulatory filing dropped on Election Day, the better to keep it hidden. Yahoo! has made a lot of mistakes in recent years, and this may be the straw that breaks the camel’s back.
Feedvisor’s Amazon User Study 2016 reveals insights into shopper research and purchase behavior, and provides recommendations for eCommerce sellers.
Facebook To Ban ‘Ethnic Affinity’ Targeting For Housing, Employment, Credit-Related Ads
After weeks of push back from U.S. lawmakers, media and civil rights leaders, Facebook on Friday announced it will stop allowing advertisers to use ‘ethnic affinity’ to target the reach of employment, housing and credit-related ads.
Facebook Will Let Brands Send You Ads If You’ve Messaged Them Before
Earlier this year, Facebook announced it was building bots that would let companies chat with you in Messenger. Now, the company has announced sponsored messages. They’re like ads, but for your chat app.
LinkedIn Opens Up Sponsored InMail to All Marketers
Businesses and brands can now use Sponsored InMail messages via LinkedIn’s Campaign Manager to engage their target audience.
Facebook Testing Jobs Tab on Pages
Does Facebook have LinkedIn in its crosshairs?
Digital Life
The Hidden Meanings Inside 27 Famous Logos
Did you know that the three ellipses in Toyota’s logo include every letter of the company’s name? There’s more to many logos than a pretty picture.