Good Monday morning. It’s June 1st, the start of Pride Month. People are raw right now between a pandemic, protests over racial inequality, and forty million lost jobs. We’re going to have to take care of each other. Try really hard to do that this week.

We’ve created new pricing during this crisis for nonprofits and small businesses that need help maintaining their online presence on websites, email, and social media.

Today’s Spotlight is 1,304 words, about a 4 1/2 minute read.

1. News to Know Now

a. We told you for months and most recently on May 19, that “Twitter is cracking down on misinformation and deliberate disinformation. The company says it will remove tweets that are deliberately misleading and that have a severe propensity for harm even if that content is sent by the president.”

Twitter did just that early in the week after the president posted an inaccurate two-part tweet about voting fraud. The company left the tweets in place but labeled them as “potentially misleading.” The president retaliated by issuing an executive order filled with complaints about Big Tech and a request that the FCC review the Communications Decency Act provisions that protect tech companies from liability for what users post on their systems. A consensus among industry legal analysts seems to have formed that suggests legislative rather than executive action is needed to accomplish what the president wants.

Later in the week Twitter labeled, but did not remove, a post by the president that it said “glorified violence.” Twitter’s labels were among the least punitive action that the private company could have taken. Twitter, Facebook, or any other company can remove anyone’s account or posts as they have shown in the past when taking action against people posting legal but inaccurate information. 

b. Facebook continues adding features to attract small businesses. The company announced that its new Shops program is available on Facebook, Instagram, or WhatsApp to any entity with a business profile. Ten percent of U.S. small businesses remain closed today due to the COVID-19 pandemic.

c. Facebook also launched Venue, “a second screen” mobile app for live events. Venue’s goal will be to directly compete with Twitter to provide social media coverage of live events from well known personalities. Tech Crunch has coverage including screenshots.

2. COVID-19 Online Resources and News

Great Trackers

Johns Hopkins – added state level and other data.
Covidly — flexible data and charting tools
Our World in Data — Oxford nonprofit 
ProPublica Reopening Tracker – State by state measures – truly excellent
DC Metro Tracker spreadsheet by WTOP editor Alejandro Alvarez

Note: if you’re a DC area resident on Twitter, follow Alvarez there for excellent local info (@aletweetsnews)

Tech News

Google’s AR tool helps you measure two meters to maintain proper social distancing – read at The Verge

Microsoft News just cut dozens of editorial workers as it shifts to an AI-driven system of picking stories – read at Business Insider

Nearly Half Of The Twitter Accounts Discussing ‘Reopening America’ May Be Bots – read at Carnegie Mellon

One of the first contact-tracing apps violates its own privacy policy – read at The Washington Post

Tracking COVID-19 Excess Deaths Across Countries (updated) – read at The Economist

WATCH: 9 Local TV Stations Pushed the Same Amazon-Scripted Segment About COVID-19 – read at Courier

3. Search Engine Optimization News

Google has created a new report called “Core Web Vitals” that it says provides metrics around areas that it considers “critical to all web experiences.” In nearly twenty years of running websites, I’ve learned to pay attention to what Google does rather than what they say.

These metrics are outgrowths of Google’s focus on speed. As SEJ’s Matt Southern reported, “There’s more to keeping users happy than having a site that loads fast.”

Google is singling out these three elements:

Cumulative Layout Shift — this measures if a page loads something late that causes the whole display to shift.

First Input Delay — This is how fast the website responds in a way that the user can see.

Largest Contentful Paint — That is the measure of how long it takes the main section of the page’s content to load. Yes, it is called Contentful.

There are dozens of significant factors that affect an organization’s website visibility, and page speed is among the most important. These are not the replacement for page speed metrics, but a way to subdivide the metric and to measure if websites use less desirable fixes like loading things late that cause the display to move.

Why should you care? As a business leader, your team should already know about and have plans to optimize these factors. As a user, you’ll see the continuing and increasing focus on usability as it relates to website speed.

4. Also in the Spotlight — NSA Built a Social Network About You. And They Update It.

Award winning journalist Barton Gellman’s new book is “Dark Mirror: Edward Snowden and the American Surveillance State.” Wired has published a 3,600 word excerpt well worth your time.

This section explains how Gellman learned that the NSA didn’t simply capture the data of who called whom, when, and for how long. Instead, the data was continually fed through software that mapped each connection at the first, second, and even more remote levels.

Read Gellman on “contact chaining.”

5. Following Up: Walmart Discontinues Jet

Walmart saw Jet.com as its jump start to challenge Amazon in the e-commerce space when it bought the company four years ago for $3 billion. We’ve talked about Walmart’s other acquisitions such as ModCloth and Bonobos also failing to help the company much like Amazon acquiring Zappos in 2009.

Tech Crunch has coverage here.

6. Debugging: Minneapolis Police Station Fire

Enough misinformation circulated online about the police station fire in Minneapolis that Reuters felt compelled to issue a fact check. The city’s Third Precinct was indeed set on fire, but the building often shown engulfed in flames was an apartment building still under construction.

Reuters has pictures of the construction site and police station, plus y’know, facts.

7. ProTip: New Chrome Features 

If your web browser is called Google Chrome, you can access new safe browsing settings and the ability to group multiple open tabs.

C|Net’s Iyaz Akhtar has a great five minute explainer video demonstrating them.

8. Great Data: Coronavirus Data Visualization

By now, you and everyone that you know is an expert on the difference between linear and logarithmic trendlines because we’ve all seen enough of them this year. One thing that we’re all going to do in the future is make data beautiful because plenty of others are setting the bar high.

French brand marketers BRIGHT took coronavirus data that you know well and gave it a great visualization. You should have access to people who can create at this level.

Move to the right after each animation loads.

Screening Room: Ryan Reynolds & Mint

Ryan Reynolds’ second splashy acquisition was last year’s purchase of budget carrier Mint Mobile. Here’s a goofy spot in the “we’re all working from home” style.

10. Coffee Break:  Can’t Unsee

This fun graphic design quiz gets progressively harder as you play. You’ll see side-by-side designs and pick which one “is most correct.”

Have fun. See you again in 20 minutes.

Good Monday morning. It’s May 18th. Next Monday is Memorial Day. We’ll take the long weekend off and be back in your email on June 1st.

We’ve created new pricing during this crisis for nonprofits and small businesses that need help maintaining their online presence on websites, email, and social media. 

Today’s Spotlight is 1,253 words, about a 4 1/2 minute read.

1. News to Know Now

a. Twitter is cracking down on misinformation and deliberate disinformation. The company says it will remove tweets that are deliberately misleading and that have a severe propensity for harm even if that content is sent by the president. The company released this graphic to explain how it would act in the future. (Twitter announcement)

b. A Google Chrome update launching this week will feature the ability to create tab groups. The feature will let you color-code and name groups of tabs by project or task. Here’s how they work. (Google announcement)

c. Facebook has settled a suit on behalf of the contractors who moderate extreme content posted to the site. That content includes graphic videos of suicide, violence, sexual abuse, and more. The company is establishing a fund that provides $1,000 for all moderators to seek mental health services and more if someone is diagnosed with PTSD or another mental health condition. The Verge has broken all the news on this story from the beginning so here’s their coverage of the suit being settled.

2. COVID-19 Online Resources and News

Trackers

Covidly — my go-to
Our World in Data — Oxford nonprofit — also excellent
Hardest Hit ZIP codes in 5 Metro Areas with Analysis

Contact Tracing & Data

Icelanders are using a Covid App & It Hasn’t Helped Much
Health Officials: Apple-Google Virus Tracking System Will Be Worthless
India’s Contact Tracing App Tops 100 Million Users in 41 Days

Tech News

Amazon Calls for Federal Price Gouging Law
LinkedIn Pages Can Now Host Virtual Live Events
The Real Bailout is on GoFundMe
Twitter Says Staff Can Continue Working From Home Permanently

That Amazon story isn’t counterintuitive. Here is a real screenshot from Amazon I made while looking for an out-of-stock breakfast cereal. Honeycomb might be tasty, but I can’t think of a breakfast cereal worth 80 cents an ounce.

COVID-19 Creates New Transportation Opportunities

Concerns about COVID-19 are moving us faster to drone delivery, remote operated trucks and local robots like the ones we’ve shown you at George Mason University. Here is a special section of stories to catch you up.

Ann Arbor Robots Delivering Four Times As Many Food Orders
EverDrone Delivers Defibrillators in Sweden
Food, Grocery Delivery Robots Slated to Launch Soon
Medical Cargo Flying on Passenger Aircraft
Truck Drivers at Home to Pilot Driverless Vehicles
Uber Mandates Masks for Drivers and Passengers

3. Search Engine Optimization News

Google has begun testing drop shadows to visually separate search results. The subtle graphic functions like a box around one search result to separate it from the next. There are multiple examples on Twitter via Search Engine Journal.

Google may be facing antitrust lawsuits from the Justice Department and state attorneys general, according to reporting from The Washington Post. Justice officials have broadened their original investigation of advertising practices to also include the search engine portion of the business. The federal case could come as early as this summer, according to the report.

4. Also in the Spotlight — Interactive Facebook Tools Launch

Facebook and its subsidiaries are in the midst of a user boom. Traffic driven by the COVID-19 novel coronavirus is largely responsible for ten percent user growth and significantly increased engagement.

Consider: there are 2.6 billion Facebook accounts logged into at least monthly. There are only 7.6 billion people on the planet, so no, your two accounts don’t drive the company’s usage up. Engagement is also up, especially in hard-hit places like the U.S. and Italy.

That’s why you’re now seeing interactive Facebook tools regularly popping up. In only several weeks, we’ve seen the introduction of Facebook Messenger video chats for groups, the rollout this weekend of personal cartoon avatars, and the announcement that Facebook has bought Giphy, the largest of the short looping video repositories. 

Facebook is acting as nimble as a startup in some ways, but also flashing cash as evidenced by the $400 million it paid for Giphy. Facebook is also capitalizing on ideas created by others, something that Snapchat often accuses Instagram of doing.

Snap originally bought Bitstrips for $114 million to incorporate the company’s famous cartoon avatars. After evangelizing the marketplace, Facebook launched a competitor just as it copied Zoom with its new Messenger group chats.

These interactive Facebook tools also have an escapism component. You don’t have to meet people in person when you can video chat groups, you don’t have to post a picture of yourself or reply to others using those, whaddyacallem, words. And if you really want to invoke a feeling, you can now use one of Facebook’s library of millions of pop culture videos.

5. Following Up: Plandemic Disinformation Video

We told you last week about the “plandemic” video filled with disinformation that was debunked by multiple fact-checking companies. Since then we’ve learned that an ex-Google employee and conspiracy theorist helped direct the marketing plan to get the video the widest possible audience.

Read Vice’s expose about Zach Vorhies

6. Debugging: The CARES Act

Multiple people, including business leaders and professionals, messaged me last week about another video making the rounds. 

This video claimed that the CARES Act was introduced to Congress on January 24, 2019 — more than one year before COVID-19 was news in the U.S. They thought that was proof that the entire pandemic was either staged or exaggerated.

The short version of this fact check is that Senate Majority Leader Mitch McConnell used existing legislation that was tabled but already in the system for this bill. Congress then amended the existing bill with the CARES Act legislation.

Read about the sausage making at the Annenberg Public Policy Center

7. ProTip: Add a Facebook Avatar

You were probably running or baking bread or doing something super meaningful this weekend instead of building in nuances to your Facebook avatar. 

Here’s a how-to with pictures if you’re ready to make yours

8. Great Data: Zoom Worth More Than 7 Airlines

Ted Leonsis famously said that AOL’s biggest competition wasn’t another service but a sunny day at a nearby park. That’s the way to understand your true competitors. 

And while Zoom may not seem like an airline competitor, its ability to permanently disrupt business air travel for much less expensive video conferencing is something the airlines understand well.

Lufthansa Created The Data, Visual Capitalist Made It Stand Out

Screening Room: Dominos & Safety

The next wave of advertising is going to have to be your organization telling people WHY and HOW it is safe to do business with you. Dominos got a solid early start.

10. Coffee Break:  The Goats Have Arrived

Forget the canals of Venice. My uplifting nature story this week features the Goats of San Jose.

Check out these 200 kids and their parents in suburbia

Here are three ways that we can help you:

1. Get a free SEO audit on our website.

2  Have a simple, fact-based question about digital marketing? Reply & ask George for free.

3. If your organization needs help with search, social media, or advertising, have a look at what we do.

See you in two weeks.

Good Monday morning. It’s May 11th. The House of Representatives returns to Washington this week, all three federal government branches are in session. They appear to be hypervigilant about perception and behaving accordingly. Don’t let your workplace be like that. Consider the White House, where key leaders are said to be self-isolating amid daily testing. Your employees, partners, and customers will remember how you behaved during this crisis.

Reach out to George if you need to brainstorm about your organization updating its presence online. Now more than ever, we need to all work together and support each other.

We’ve also created new pricing for small businesses who need help maintaining their online presence on websites, email, and social media.

Today’s Spotlight is 1,387 words, about a 5 minute read.

1. News to Know Now

a. Pinterest grew revenue 35% and its user base 26%, but missed its earnings-per-share by 11% and Wall Street hammered the stock. That’s the business headline but pay attention to the number of monthly active users (MAU). The social media company is up to 367 million monthly users. They are an attractive advertising mix of higher income women who skew younger than Facebook and wealthier than Instagram.

b. Pinterest was one of the companies with an app that stopped working last week. An error in the login code software used by many iOS apps and published by Facebook caused Pinterest, Spotify, TikTok, and others to stop working. The problem developed early Wednesday evening and affected the end of the business day in western states.

c. Automaker Tesla is facing questions about privacy this week after a self-described tinkerer bought used video displays from the company and was able to retrieve private information from them. The units were apparently sold after being removed at a Tesla service center and included synced contact lists, calendars, and passwords. Read the story at Ars Technica.

2. COVID-19 Online Resources and News

Trackers

Covidly — my go-to
Our World in Data — Oxford nonprofit — also excellent
Corona Shutdown — animated map showing stats by county
Covid Trends — interactive charts 

Tech News

UPS & CVS expanding drone delivery in Florida
Airbnb has new cleaning protocols & 24 hour buffer time
Refugees at camp in Jordan built delivery robot from Lego kit
Snapchat users and engagement increase
Help Main Street Web App shows 120K local businesses to support

3. Search Engine Optimization News

Google is now showing search suggestions that are increasingly more reliant on what it calls searcher intent. One prevalent example involves combining a prior search with a current search so that they’re both presented as a form of narrowing your request. Here’s that flow:

1. A user searches for streaming services.
2. A user searches for Disney.
3. Google suggests “based on your recent activity” that you try searching for “Disney streaming”

It’s nuanced and possibly something that improves website engagement. Search Engine Land has screenshots and more information.

Google also announced a new variant of its Google Trends data called Rising Retail Categories. It’s a spectacular look at weekly, monthly, or yearly data broken down by country. Users see the increase in the top trending categories, state-by-state comparisons, and the top searches in each. 

Last week’s big searches had to do with surprisingly cold weather (landscape fabric) and Mother’s Day (candy, chocolate, flowers, and cupcakes). The biggest terms for the last month: golf push carts, sprinkler valves, and above ground pools. In fourth place was an entry I’ve never seen in this level of search data: sneeze guards for desks and counters.

Google reported last week that it has blocked “tens of millions of coronavirus-related adsover the past few months for policy violations.” Most of that work is done by automated systems, but Sue and I can assure you that ads and the content they appear with are also manually flagged.

Sometimes knowing the rules may not be enough. Barry Schwartz at Search Engine Land describes how LinkedIn mistakenly sent Google instructions to block its website. Being a part of Big Tech, LinkedIn was restored in Google after about ten hours. This search engine stuff is not for the faint of heart. Google’s John Mueller never referenced LinkedIn but alluded to the problem when giving the search world a PSA about what not to do.

4. Also in the Spotlight — Millions of School Kids Can’t Access Broadband

The world has done amazing work by sheltering in place, moving to teleworking and remote services, and even tried to scale K-12 distance learning.

Most educators I’ve spoken with knew that the process would be daunting. About one-third of Dallas families don’t have home Internet according to a recent Dallas Morning News article about the digital divide. Other reporting describes teachers who don’t have access parking outside businesses that do and using their broadband.

A 2018 Microsoft study estimates that more than 160 million Americans do not use the Internet at broadband speed. The study also links GDP and access to broadband. And Microsoft, which has oodles of actual user data, points out that government estimates used by schools may be wrong.

In rural Ferry County in Washington, the FCC reports that 100% of residents have access to broadband. County officials didn’t agree and said that individuals may have access through their workplace. When Microsoft looked at its data, they found that only 2% of the county was using broadband.

The COVID-19 crisis is shining a spotlight on data vagaries. With almost every state closing its schools, the crisis is real, and questions remain about how to ensure that all schoolchildren have the same opportunity to learn.

5. Following Up: Facebook’s Oversight Board

We’ve told you for months that Facebook wanted to create a content oversight board that would take the focus off its business executives when the company grapples with difficult problems surrounding the site’s content.

The board’s first 20 members have been announced and include a Nobel Peace Prize recipient, a former Danish prime minister, and a slew of professors, editors, and activists. 

There is a lot of hype around the statement that this soon-to-be 40 person board can overrule the business leaders on issues like hate speech. 

Politico has coverage.

6. Debugging: Plandemic Debunked

A controversial twenty-six minute video has been debunked by almost all fact check organizations and media companies ranging from Poynter, Snopes, and FactCheck to USA Today, The Washington Post, and Facebook.

Comments range from “filled with falsehoods” to “could lead to imminent harm.” 

Read Poynter’s debunking of the whole thing here.

6. Debugging: Plandemic Debunked

A controversial twenty-six minute video has been debunked by almost all fact check organizations and media companies ranging from Poynter, Snopes, and FactCheck to USA Today, The Washington Post, and Facebook.

Comments range from “filled with falsehoods” to “could lead to imminent harm.” 

Read Poynter’s debunking of the whole thing here.

7. ProTip: Control Who Sees Your Social Media

Take some of that commuting time that you’re hopefully saving and ensure that your social media privacy settings are configured the way that you want.

Here are 12 guidelines and links to everything that you need.

8. Great Data: Wealth Shown to Scale

We can appreciate great data storytelling without agreeing with the story. The Wealth Shown to Scale site helps create context around the vast differences between thousands, millions, billions, and trillions. Stick with it — not for the messaging but the way that data and visuals are combined in the story.

Swipe on phones and use a computer’s right cursor key.

9. Screening Room: Reddit

You can see this week’s video at Ad Age because it’s still prerelease. 

You know all those cute and crazy things you’ve seen online since the pandemic started? Reddit would like to remind you that’s their specialty.

Reddit thanks the Idiots and Heroes.

10. Coffee Break: Working from Home with Alexis

In 45 seconds, Alexis summarizes the memorable part of video conferences while working from home.

The video is on Twitter. Be sure to turn on your sound.

Here are three ways that we can help you:

1. Get a free SEO audit on our website.

2  Have a simple, fact-based question about digital marketing? Reply & ask George for free.

3. If your organization needs help with maintenance, search, social media, or advertising, have a look at what we do.

See you Monday.