Good Monday Morning

It’s November 14. NASA’s Artemis 1 launch window opens at 1 a.m. ET Wednesday for an uncrewed mission. If all goes well, humanity returns to the moon on Artemis II.

Today’s Spotlight is 645 words — about 4 minutes to read.

Spotlight On … Twitter Spirals Out Of Control

Lilly’s market capitalization hasn’t fully recovered after this fake tweet last Thursday afternoon caused more than $10 billion in losses.

Other imposters:

  • a fake LeBron James demanding a trade
  • Doja Cat, Valerie Bertinelli, and Kathy Griffin impersonating Musk
  • an image of Nintendo’s Mario making a rude gesture
  • a reporter impersonating Sen. Ed Markey (D-MA) with his permission

During the chaos over Musk’s sale of blue check indicators, which previously identified “verified” accounts, Musk and Markey traded public insults. The spat, brand damage, loss of trust, and Musk’s capriciousness are only some of the reasons for Twitter’s spirals from carnival square to

Musk continues to create confusion with changes that global platforms usually make over a much longer time. A number of Twitter accounts recently displayed gray “official” flags, and social media experts questioned how the accounts got them or if they were real.

Twitter also faced backlash after mistakenly terminating employees during mass layoffs and then making reinstatement offers. After many top executives resigned and Musk fired others in just days, the FTC publicly expressed concern about the company’s ability to comply with earlier privacy consent decrees.

3 More Stories to Know

1)  Big Tech is facing new financial troubles. Amazon is considering cost reductions at its Alexa unit that posted a $5 billion operating loss. Disney+ also lost over $1.4 billion last year and plans to freeze hiring.  Netflix and Warner Bros. Discovery have already cut jobs this year among streaming losses.

Bright spot: Zoom is introducing new Mail and Calendar software to link hybrid workforce software with a new zmail dot com address.

2 A ransomware gang targeting Australian insurance giant Medibank released records of more than 100 patients that included information about drug addiction, HIV infections, and mental health diagnoses. The criminals reportedly accessed 10 million health records.

3)  AT&T telephone operators will no longer be available for directory assistance or operator assisted calls after December 31. The company founded by telephone inventor Alexander Graham Bell had a U.S. monopoly until 1984 and once employed 350,000 telephone operators.

Trends & Spends

Did That Really Happen? — Post Office Warns About Theft From Blue Mailboxes

The USPS is advising people to avoid dropping mail into blue collection boxes after the last collection of the day or on Sundays or holidays because that’s when thieves target them.

Following Up — TikTok Shop Opens

We told you in October that TikTok was creating fulfillment centers in the U.S. and now they’ve launched a registration page for American companies to sell on the platform.

Protip — Those Yeti Cooler & Dick’s Sporting Goods Emails

You’re not alone in wondering why these emails are getting through Google’s awesome spam filters. They’re obviously spam (don’t click anything there) and even Dick’s has posted an online warning about them. 

Screening Room — John Lewis’ “The Beginner” tearjerker

Science Fiction World — Google’s FlyThrough Videos

Google announced a new feature that allows imaging software to create perpetually looping videos from a single image using machine learning to create enhanced scenery. Have a look at them here.

Coffee Break — The 2038 Problem

You survived Y2K, but what about the 2038 Problem? Programs built using the C programming language have a similar but smaller issue facing them on January 19, 2038. Good news–next after that is 2116.

Sign of the Times

Good Monday Morning

It’s October 24th. The World Series starts Friday and wraps up as late as November 5 after owners locked players out during a late winter labor dispute last year. 

Today’s Spotlight is 654 words — about 3 minutes to read.

News To Know Now

Quoted:“What I consider offensive, you might be considering a joke. So it’s really important for us to not make a call for you. At the end of the day, you’re in the driver’s seat.

— Instagram product designer Francesco Fugo to Vox. About half of people who get a message about bullying or harmful language they typed revise their comments.

Driving the news:  Those Q3 tech earning calls this week will likely create a tsunami of poor economic news.

Three Important Stories

1)  The FTC is looking into online behavior of funeral homes. The agency says that fewer than 40% provide pricing information online although they are required to do so in person.

2Meta confirmed that it will sell Giphy after losing an appeal to a UK regulatory agency. 

That’s important because:  Meta reportedly fears similar orders in the U.S. that could affect Instagram or WhatsApp.

3) Google announced improvements to help people customize and stop specific categories from being advertised to them. Google also says that it has made it easier to completely disable ad personalization.

Trends & Spends

Spotlight Explainer — Amazon Costs Growing

Amazon costs have led to a series of initiatives as the company slashes expenses to appease Wall Street: Fabric.com (purchased in 2018), Amazon Care (started in 2019), and dozens of underperforming stores have all been closed in recent weeks. Its logistics aren’t immune from cost-cutting. Amazon closed all but one U.S. call center last month, and dozens of warehouses were delayed, closed or canceled.

Engadget recently obtained internal documents showing $8 billion in employee attrition costs against $33 billion in net profit last year, an impossibly high number even for a firm with $60 billion cash on hand.

What’s next: Amazon reports Q3 earnings after the bell Thursday. Analysts are expecting earnings to be the best so far this year, but still low compared to previous years. We’re expecting to hear more about fulfillment center automation, retail store technology as cashiers are replaced, and its integration plans for One Medical and Roomba.

Did That Really Happen? — Bear In The Car

The story of a bear trapped in a North Carolina car is being repurposed by scammers. The story gets reactions when reposted with local but false information, but comments are disabled. Eventually, scammers replace the story with scam offers seemingly backed by locals.

Following Up — TikTok Adult Content

Last week, we wrote about TikTok expansion. Now the company says it will allow creators to livestream adult-themed content beginning November 23, but what that really means is unclear. The TikTok site guidelines prohibit pornography, nudity, and explicit content.

Protip — Take the Google Phishing Quiz

Identify 8 different scenarios of legitimate and malicious emails. Discover the hidden traps and pitfalls Google engineers have set for you and pick up some great tips along the way.

Screening Room — WhatsApp Tries Pigeons

Science Fiction World — Predicting Mortality by Gait

Researchers at the University of Illinois have developed a predictive model that uses only six minutes of walking data to predict five year mortality probabilities. The model’s results are comparable to those using traditional risk factors, says one researcher.

Coffee Break — Google Freightgeist

Google Trends has created a specially themed version for Halloween showing top costumes nationally and locally based on search trends.

Sign of the Times