Doesn’t it seem like half of the country picked this week for vacation?

Between Passover, Easter, school vacations, March madness, the Opening Day of baseball season and April Fool’s Day, this is one busy week for most folks. Those of you not on vacation this week need to know this:

Google will demand “mobile-friendly” websites beginning the week of April 21. What does that mean for you? We have a Google link that checks your website’s compliance. Please talk with us fast if your website does not pass this test. Google is maintaining its normal tight-lipped stance on any penalties, but they didn’t build a tool for every website in the world and rile up the digital marketing community for nothing. You ignore bad test results at your own peril.

And because not everything is Google is negative, a non-Google free web-based game uses a mashup of Family Feud and Google search suggestions. The game is extremely ADDICTIVE so don’t blame us for those 40 minutes you just lost.

News You Should Know

Mobile-Friendly Test

Google’s own “mobile-friendly” test. Enter your website’s address and either pass or learn what’s wrong. You need to do this now.Google’s own “mobile-friendly” test. Enter your website’s address and either pass or learn what’s wrong. You need to do this now.

Google Feud

The free game where you try to guess how Google autocompletes popular searches.

Readers Lane Launches Newsletter

Readers Lane is a fun-to-read website with great book reviews and author interviews (George R.R. Martin, anyone?). The site is managed by our very own Sue and edited by Stephanie P. They’ve launched a newsletter just like this featuring the best content from their site each week. Have a look at the site. You can subscribe on any page.

Issue #15 TODAY’S SPOTLIGHT This week’s focus is all on HOW BUYING IS CHANGING RIGHT NOW. As in this week and beyond. Amazon tested ONE HOUR delivery for $9 in New York. Now they’re testing in Baltimore and Miami too. Meanwhile, Facebook can now help advertisers target you based on what you buy. And Google announced that they will allow small businesses to target individual in Kansas City watching TV. Not people who say they like a show. Individuals. And not just for KC organizations, but for your organization. News You Should Know Amazon Extends Prime Now Service to Baltimore and Miami The one hour delivery service is now available in select zip codes in Baltimore and Miami. What Facebook’s Acquisition of TheFind Means for the Ad Industry | SocialTimes Last week, Facebook acquired — and immediately shut down — personalized commerce search app TheFind. TheFind melded search data to location-based purchase data to better hone product suggestions. Google Fiber May Have Created a Game-Changer: Real Measurement of Google TV Ad Views Want to know exactly how many people saw your ad on TV? Want dynamic insertion? The answer has long been “tough luck.” But now it’s possible … in Kansas City. Congratulations! Guns With History – Viral TV Commercial Our friends at States Unite to Prevent Gun Violence created a viral buzz last week when more 3 million people watched their Guns with History ad on YouTube in just 5 days plus countless others elsewhere. Congratulations on continuing the conversation about how we can all be safe. Click the video to the left to watch. 10 Second Survey Do You Block Ads? Do you personally use an ad blocker when surfing the Internet? Simply press reply and tell George “yes” or “no”. Feel free to add anything else. Next week’s Spotlight will have all the data.