News

TODAY’S SPOTLIGHT

You may have read about “the right to be forgotten”, that is, removed from search engine results. It’s happening in Europe now, and an American consumer group wants it to happen here. Meanwhile, Google is testing a “read now” ad that takes you directly into content while announcing more delays in its major search engine changes. And a new study confirms our experience that computer buyers are spending more than mobile buyers.

And that is what you need to know for this week without the hype.

NEWS YOU SHOULD KNOW

Consumer group wants Google give Americans the ‘right to be forgotten’ online

Consumer Watchdog wants the FTC to investigate Google for giving the right to be forgotten to European Internet users, but not Americans.

Google AdWords Read Now Ads to Google Play
Google AdWords Read Now Ads to Google Play

Pete Meyers from Moz.com spotted potentially a new ad format from Google named “Read Now. Clicking from the ad takes the user into a book or eBook or PDF or other atypical content.

Desktop Shoppers Outspend Mobile Buyers
Desktop Shoppers Outspend Mobile Buyers

This is very important information. We are seeing this trend with just about every client that directly sells online.

Google Big Updates Delayed Again
Google Big Updates Delayed Again

The famous Panda update is delayed again. The Penguin update is “months away”. Some are speculating November. What does that mean for you? Changes in search results from now to the winter holidays.

AD OF THE WEEK

Under Armour Honors Misty Copeland With Hashtag That Led to a Car Full of Flowers | Adweek
Under Armour Honors Misty Copeland With Hashtag That Led to a Car Full of Flowers | Adweek

Under Armour wins dancers after Misty Copeland was named the first African American principal dancer in American Ballet Theatre’s 75-year history. They made a social extravaganza!

News

Issue #120

TODAY’S SPOTLIGHT

One major story in online marketing makes all other pale by comparison: market shuffling between Google, Yahoo, and Microsoft and the addition of the AOL’s resurgent properties.

What happened: Microsoft sent its display advertising (think images or banners) business to AOL, Yahoo! started testing Google’s search results. The advertising and search markets will likely be shaken up over the next few months. Here is what some of our favorite analysts had to say.

And that is what you need to know for this week without the hype.

News You Should Know

What Yahoo Testing Google Search Results Over Bing's Really Means

What Yahoo Testing Google Search Results Over Bing’s Really Means

Yahoo is testing out Google search results instead of their usual Bing search results for searches done on Yahoo.

Microsoft to exit ad-display biz with AOL deal

AOL will manage and sell Microsoft’s display advertising inventory across several platforms, the companies announced on Monday.

Yahoo experimenting with Google-powered search results, ads

Yahoo is flirting with the idea of a tapping Google to power its search.

Yahoo trialling Google ads in search despite earlier objections by Dept of Justice | 9to5Google

Yahoo trialling Google ads in search despite earlier objections by Dept of Justice | 9to5Google

Yahoo is currently including Google ads in some of its search results in what the company described to the NY Times as a “small test.”

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News

TODAY’S SPOTLIGHT

Google launches a free streaming music service and is now wooing advertisers to W-GOOG. (They didn’t call it that) Microsoft Office is now available on Android, another challenge to Google. There is also news that Instagram photos are getting used for ads much like Flickr’s were at one time, and news from the Harris Poll suggests more awareness, but less usage of mobile payment options.

And that is what you need to know for this week without the hype.

News You Should Know

These Luxury Hotel Ads Use Instagram Shots Instead of Professional Photos

This is a continuing trend from Flickr and now to Instagram. Photographers, be aware, and small businesses, take note.

Microsoft Office for Android Now Available to All

Microsoft Office for Android Now Available to All

Microsoft & Google continue chasing the office suite crowd. Now the Office products are available on Google-centric Android devices.

NEW: ads on Google Play Music

NEW: ads on Google Play Music

Advertisers can target streaming music listeners with ads on the new free Google Play for music.

Interest in Mobile Payments Remains Stagnant

Interest in Mobile Payments Remains Stagnant

New data from the Harris Poll people about mobile payments. People know about the trend; it’s just not growing much.

Congratulations!

States United to Prevent Gun Violence

States United to Prevent Gun Violence

Our friends at States Unted ran a PSA several months ago about opening a gun shop in New York. Everyone seemed to love its creativity and powerful message.

Last week, the video won multiple awards (including golds) at the Cannes Lions Awards for creativity.

Click the image to see the video.

App of the Week

ToDoist Integrates with Evernote

ToDoist Integrates with Evernote

Todoist was already a hot task manager and its new free integration with Evernote Premium makes it an even more intriguing choice.

Want to chat? You can always send a replay email to ask questions or for advice.

If you just can’t continue receiving our weekly 5 minute advisory, please Unsubscribe and come back to us in the future.

Have a great week!

P.S Did someone forward this to you? Get your own email copy every Monday. No spam ever! –> http://eepurl.com/be0E9D

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