News

TODAY’S SPOTLIGHT

We know you love the different links about online marketing, and we don’t often publish generic stats pieces, but it’s worth your time to read how much mobile has grown in content, purchases, long form content, time on the device and more. We said to people “you can’t ignore social media”. Now we say to people, “do not ignore mobile”.

And while you’re not ignoring social media, take note that Facebook is testing a “Buy” button and a “Sell” button. You knew that Facebook business pages would one day offer ecommerce. Here is another test.

And as Facebook enters eBay’s market, Google is entering the local service market in yet another way. If you run a local business, you must read today’s second article.

And that is what you need to know for this week without the hype.

NEWS YOU SHOULD KNOW

15 Mind-Blowing Stats About Mobile Marketing – This is Critical Data, Says George

Mobile marketing is a must-have strategy, but the facts show that rules about mobile engagement have changed. Here’s what you need to know.

Google Enters Home Services Market With New Ads Test

Ads for locksmiths and plumbers are now appearing on some queries in the San Francisco Bay Area.

Facebook Testing Buy & Sell Button
Facebook Testing Buy & Sell Button

Look out, eBay and craigslist: Here comes Facebook.

Google’s standing up to France on the ‘right to be forgotten’

Google warns that giving France what it wants could lead to global censorship.

AD OF THE WEEK

Letters To Dad - Paper & Packaging Board
Letters To Dad – Paper & Packaging Board

What do you do when you miss a dad who’s far away? The Paper & Packaging Board does a sweet spot on retro handwritten letters with a little boy and a soldier/father deployed somewhere. Sweet and simple still works.

News

TODAY’S SPOTLIGHT

Google is launching its new “Panda” update now over the coming weeks. Search results will change. And the search giant is showing a lot of information to you about what it knows about your location if you use its location services. Amazon continues trying new things including a grocery service where you pick up your shopped order. And the Emmy nominees for Best Commercial are out–all on one page for easy viewing.

And that is what you need to know for this week without the hype.

NEWS YOU SHOULD KNOW

Major Google Update Rolling Out Now Over “A Few Months”

That’s what Googler Gary Ilyes confirmed to Search Engine Roundtable this week. Gary says that when done, 2%-3% of ALL search queries will be affected.

Google Knows Where You've Been & How Long You Were There
Google Knows Where You’ve Been & How Long You Were There

Have an Android phone with location services turned on? Google will show you a timeline of everywhere you were, matched with pictures you took along the way. It’s fun, frightening or both. But you can only see yours. Unless you’re the NSA.

Amazon Groceries: Order online, Pickup at the store

Amazon will be testing a grocery store pick up location in tech-heavy Sunnyvale, CA according to the San Jose Business Journal. It’s the latest Amazon move off-line.

Google Is Now Rolling Out A New Interface For Hotel Finder

Google confirms they are rolling out a new Hotel Finder Search interface in the local results this week. Their stated mission: catalog all of the world’s information. Not a good day for lodging search websites.

AD OF THE WEEK

The Six Commercials Nominated for an Emmy this Year
The Six Commercials Nominated for an Emmy this Year

Not Ad of the Week. Relive 6 ads of the week on one page. We’re pulling for “Like A Girl”.

News

 

TODAY’S SPOTLIGHT

Search heats up during July’s dog days as Google unveils new mobile advertising features and Microsoft BIng counters with terrific demographics from its site. Meanwhile, Adobe Flash continues struggling as Firefox blocks it from the browser, and a firm in a unique position is hiring a Search Engine Optimization Manager.

And that is what you need to know for this week without the hype.

NEWS YOU SHOULD KNOW

Google Officially Launches Buy Button on Mobile
Google Officially Launches Buy Button on Mobile

We told you last month that this was coming: Google has launched BUY NOW buttons on mobile. Google also says that desktop buy rates are 2x mobile buy rates–something we’ve also recently shared from our own clients.

Firefox Blocks Flash
Firefox Blocks Flash

Mozilla has officially blocked Flash from working in its browser. Facebook’s security head wants the date when Flash is discontinued. It’s time to change now if there is any Flash on your organization’s website.

Google is Hiring An SEO Manager--Don't Say You Don't Need One Too
Google is Hiring An SEO Manager–Don’t Say You Don’t Need One Too

It’s not a joke or an act. Google is hriing a “Program Manager, Search Engine Optimization”. You can read the jargon-filled job description or accept the fact that there are SO MANY ranking signals that even Google needs someone to monitor and advocate for SEO.

Bing Says 33% of Audience Makes $100K or Better
Bing Says 33% of Audience Makes $100K or Better

Bing has released new stats. Some we all knew– about a third of the continent’s searches go through BIng after all. But 33% with a household income (HHI) of more than $100K? 47% college or better with 15% grad school? Impressive numbers!

AD OF THE WEEK

Girls Are Unstoppable in Next Phase of Always 'Like a Girl' Campaign | Adweek
Girls Are Unstoppable in Next Phase of Always ‘Like a Girl’ Campaign | Adweek

P&G won every award possible with last year’s “Like A Girl” campaign. Here is this year’s followup.