Facebook Moves Into Commerce

Articles about AT&T’s massive Time-Warner acquisition and the U.S. Presidential election crowded out other news this week.

These big stories drowned out marketing news, especially from social media, that might be prominent in other weeks. Organizations can miss important developments that can improve their success when this happens.

And it was a busy week for the Facebook-Instagram organization as Facebook commerce went global. There was also news about Google privacy changes from nonprofit ProPublica.

Our mission is to always stay in touch with the organizations that affect our daily lives. Global news can drown out their voices. Those are the weeks we have to know about things that happened that can affect our work and your company.

Your Marketing Spotlight for October 24

New Call-to-Action Options for Facebook Pages

Facebook is rolling out several call-to-action updates that allow customers to book appointments and sell items directly.

What’s the deal with Facebook Fundraisers?

What’s the deal with the new Facebook Fundraisers tool? News for nonprofits about fundraising with a social twist.

LinkedIn updates endorsements to make them actually relevant

LinkedIn has taken its endorsements feature and given it a touch-up so that it actually means something on a person’s profile. The company is CUSTOMIZING each person’s experience so that the most impactful endorsements are surfaced when you view a profile.

Any business on Facebook can now sell goods right from its Page

All businesses can now sell physical goods or book appointments directly from their Facebook page, reports Recode. This capability was previously limited to a group of test users. Facebook commerce is a thing for everyone.

1 in 4 Instagrammers Sharing Photos to Other Networks

One reason why Instagram has become so widely known is the likelihood of people posting their Instagram content to other services. Understand how Instagram serves as the distribution point for other networks–it’s big!

Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking – ProPublica

Google is the latest tech company to drop the longstanding wall between anonymous online ad tracking and user’s names. As ProPublica points out, Google said it would keep the Double Click database separate from advertising when they bought the company in 2007. That just changed.

ICYMI: The Most Clicked Marketing Stories from Recent Posts

Facebook Messenger adds buy button

Common Ways Scammers Try To Hack Your Data

Nearly 85% of Smartphone App Time in These 5 Apps

Header photo by Dino Reichmuth. Other images are thumbnails from content on newsworthy websites and serve as links under the provisions of fair use.

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