Issue #120

TODAY’S SPOTLIGHT

One major story in online marketing makes all other pale by comparison: market shuffling between Google, Yahoo, and Microsoft and the addition of the AOL’s resurgent properties.

What happened: Microsoft sent its display advertising (think images or banners) business to AOL, Yahoo! started testing Google’s search results. The advertising and search markets will likely be shaken up over the next few months. Here is what some of our favorite analysts had to say.

And that is what you need to know for this week without the hype.

News You Should Know

What Yahoo Testing Google Search Results Over Bing's Really Means

What Yahoo Testing Google Search Results Over Bing’s Really Means

Yahoo is testing out Google search results instead of their usual Bing search results for searches done on Yahoo.

Microsoft to exit ad-display biz with AOL deal

AOL will manage and sell Microsoft’s display advertising inventory across several platforms, the companies announced on Monday.

Yahoo experimenting with Google-powered search results, ads

Yahoo is flirting with the idea of a tapping Google to power its search.

Yahoo trialling Google ads in search despite earlier objections by Dept of Justice | 9to5Google

Yahoo trialling Google ads in search despite earlier objections by Dept of Justice | 9to5Google

Yahoo is currently including Google ads in some of its search results in what the company described to the NY Times as a “small test.”

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TODAY’S SPOTLIGHT

Google launches a free streaming music service and is now wooing advertisers to W-GOOG. (They didn’t call it that) Microsoft Office is now available on Android, another challenge to Google. There is also news that Instagram photos are getting used for ads much like Flickr’s were at one time, and news from the Harris Poll suggests more awareness, but less usage of mobile payment options.

And that is what you need to know for this week without the hype.

News You Should Know

These Luxury Hotel Ads Use Instagram Shots Instead of Professional Photos

This is a continuing trend from Flickr and now to Instagram. Photographers, be aware, and small businesses, take note.

Microsoft Office for Android Now Available to All

Microsoft Office for Android Now Available to All

Microsoft & Google continue chasing the office suite crowd. Now the Office products are available on Google-centric Android devices.

NEW: ads on Google Play Music

NEW: ads on Google Play Music

Advertisers can target streaming music listeners with ads on the new free Google Play for music.

Interest in Mobile Payments Remains Stagnant

Interest in Mobile Payments Remains Stagnant

New data from the Harris Poll people about mobile payments. People know about the trend; it’s just not growing much.

Congratulations!

States United to Prevent Gun Violence

States United to Prevent Gun Violence

Our friends at States Unted ran a PSA several months ago about opening a gun shop in New York. Everyone seemed to love its creativity and powerful message.

Last week, the video won multiple awards (including golds) at the Cannes Lions Awards for creativity.

Click the image to see the video.

App of the Week

ToDoist Integrates with Evernote

ToDoist Integrates with Evernote

Todoist was already a hot task manager and its new free integration with Evernote Premium makes it an even more intriguing choice.

Want to chat? You can always send a replay email to ask questions or for advice.

If you just can’t continue receiving our weekly 5 minute advisory, please Unsubscribe and come back to us in the future.

Have a great week!

P.S Did someone forward this to you? Get your own email copy every Monday. No spam ever! –> http://eepurl.com/be0E9D

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TODAY’S SPOTLIGHT

Google announces another search engine change is imminent while also improving its free spreadsheet product. There is also big new and a lot of angst about commercial websites being required to identify a person who is the “registrant” of the domain. Millions of domains currently hide this information.

And that is what you need to know for this week without the hype.

News You Should Know

Google Panda Will Be Updated in 2-4 Weeks
Google Panda Will Be Updated in 2-4 Weeks

BIG Google news. An update to its “Panda” algorithm will shake up rankings in the next 2-4 weeks. It’s Google’s 3rd major update in 3 months.

Domain Privacy May Soon Become a Thing of the Past?

If you’ve registered any Web domains for your small business, there’s a potential privacy issue. You may be required to identify a registered agent by name. That may not be bad, but it’s different.

Google Sheets Update Again

Google Sheets Update Again

New charting and pivot table functions bring the free Google Sheets even closer to Excel’s most powerful functions.

Ad of the Week

Man Incredibly Plays 25 Jingles on Piano Using the Products They Advertised | Adweek

Love ’em or hate ’em, jingles are effective for recall. In fact, I bet you can recall all 25 of the popular jingles that YouTube artist Grant Woolard has collaged together into this impressive earworm.

Congratulations!

Food Pantry Provides More Than 100 Bags of Food, Assisted by Adults with Disabilities at SPARC

Food Pantry Provides More Than 100 Bags of Food, Assisted by Adults with Disabilities at SPARC

Our friends at St. Anne’s in Reston provided hungry people with more than 100 bags of groceriers Thursday. Our other friends at SPARC, the organization helping adult with disabilities, helped sort and re-bag the food into individual portions. We love when our friends work together.

App of the Week

Start.Me – Customizable start page

I’ve tried so many of this program’s paid and free competitors. I may not use everything it offers, but I love what I do use. I’ve even moved my bookmark there.

Want to chat? You can always send a replay email to ask questions or for advice.

If you just can’t continue receiving our weekly 5 minute advisory, please Unsubscribe and come back to us in the future.

Have a great week!

P.S Did someone forward this to you? Get your own email copy every Monday. No spam ever! –> http://eepurl.com/be0E9D

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