Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s the best explainer article on the topic so far.

This is a big cultural change for Twitter, but should ony affect power users.

Toy-Filled ‘Odyssey’ Campaign Features Bullseye, Neil Patrick Harris Plus Tie-Ins With Mary Poppins, Star Wars. You think they got the mobile and social memo?

For all the talk about the “cloud,” practically all of the data shooting around the world actually relies on a series of tubes to get around — a massive system of fiber-optic cables lying deep underneath the oceans.

Microsoft’s search business has turned the corner and is finally profitable, and generated $1 billion in revenues during the company’s first quarter of 2016. That sets up the ongoing battle with Google to continue.

Facebook announces that all public posts will be searchable. That means your organization may be able to start seeding Facebook with promotional messages much like you do now with search engines.

“…This could have been one.” That’s what Googler Gary Illyes wrote on Twitter this week. What’s this? Search marketers have been seeing substantial shifts in search ranking since October 17. But “it” is not the Penguin update, says Google, while declining to say anything else.

Remember when a canoe was just a boat and a troll was just a mythological creature?

The pay-for-reviews problem gets acted upon by Amazon. Forget their terms and conditions. Doing that can land you in hot water with the FTC too.

Google execs advised marketers to shift 24% of their TV budgets to YouTube if they want to reach a young audience.

Mobile is NOT an afterthought. Your whole digital business relies on the experience you give users via mobile. More than half of worldwide searches (including the US) occur on mobile. Not. An. Afterthought.

The word “hologram” wasn’t in regular conversation just a few years ago, but here’s how one campaign is warning off drivers without a special parking permit.