Good Monday morning. It’s September 14th. Rosh Hashana begins at sundown local time on Friday and ends Sunday. Yom Kippur begins the following Sunday.

Spotlight has a new feature called “Spotlighters Ask” that you’ll find below. We always get questions about the internet, technology, and how businesses and nonprofits can thrive in this environment. We’ll share your smart questions and the answers with all Spotlight readers. You can ask a question at any time by replying to this email. You’ll get an answer like always and you may see your question in a future issue, but we’ll never share your name.

Today’s Spotlight is 1,946 words — about a 7 minute read. We were off last week. We’ll be back to five minute reads next week.

Breaking Sunday night: Oracle Corp. will become TikTok’s “technology partner” according to The Wall Street Journal. We expect more clarity from Byte Dance and Oracle on Monday. The transaction was announced one hour after Microsoft’s bid was rejected.

1. News to Know Now

a.  Facebook removed the pages of far-right group Patriot Prayer. Despite its name the group has been linked to The Proud Boys, a hate group. At least two members of Patriot Prayer threatened people in Portland including Mayor Ted Wheeler. Facebook also announced that it removed U.S., Russia, and Pakistan based networks of pages targeting people outside their respective  countries, including a Russian disinformation campaign against the U.S.

b. President Trump also posted disinformation Friday on Twitter that the network labeled as “specifically encouraging people to vote twice.” The North Carolina Board of Elections specifically asked voters not to follow the president’s recommendations because doing so could result in a felony charge. Voting twice is illegal in all states and is a felony in twenty-eight.

Earlier in the week the president complained on Twitter that a private user with 266 followers had posted an image of the satirical “Moscow Mitch” image showing the head of Senate Leader Mitch McConnell (R-KY) poorly edited into a Russian soldier’s overcoat.  The contrast is important because the president and his advisors have posted manipulated videos of political opponents allegedly saying things that they didn’t or inaccurately portraying them as asleep or intoxicated. 

c.  Amazon Alexa has some nifty new commands including “Call for help” and allowing you to pay for gas by voice at Exxon and Mobil gas stations. Alexa can also now print by voice, and Lifehacker shows you how to set that up.

2. COVID-19 Online Resources and News

Great Trackers
Covid Tracking Project — useful for its annotations
Johns Hopkins Dashboard or Animations — the gold standard
COVID-19 Forecast Hub — Collects multiple models
Google Mobility Reports — county level info on people locations

NEW: Long-Term Care COVID Tracker

COVID-19 Tech News
Amazon customers face price gouging — CBS News
Google and Apple change tactics on contact tracing tech — Wired
Googling for gut symptoms predicts Covid hot spots — Bloomberg
Schools are buying surveillance to fight COVID-19 — The Markup
These states have the biggest decreases in internet speed — PC Mag

3. Search Engine Optimization News

The impending election is causing Google to act on privacy in much the same way as Facebook. They recently announced that they will not share with advertisers some of the words that trigger the ads they paid for. Microsoft search and advertising executive Christi Olson called the move “ludicrous” according to Search Engine Journal. I added a word in front of the word ‘ludicrous’ and am reliably informed by my wife that the word I chose should not be yelled with the windows open. That may be so, but it was the correct word.

Background: Advertisers can access a “search query report” that has many uses. Among the things we do with it is show our clients the actual words and spellings that customers use to find them. And once upon a time, Google reported on any query that resulted in a click to a website, not just the advertising clicks. It’s been nearly ten years since Google did that, and I’m still complaining. 

A big problem: the data is used to refine the advertising, to make it more efficient, less expensive, and not just for intelligence gathering. 

Google also announced that its autocomplete function will not include candidate names, political parties, or voting terms. You can still search for all of those terms, but Google will no longer use predictive text to guess what you’re searching for. The company did something similar with COVID-19 and acknowledged in an interview with Ad Week that it was too restrictive when it originally blocked ads from appearing next to terms related to the novel coronavirus. 

Google will also allow all organizations to update their Google My Business listings with health and safety attributes such as “masks required” or “temperature check required.” See Search Engine Roundtable for details

4. Also in the Spotlight — Law Enforcement Technology

Last summer we told you how the military and police were using technology including facial recognition, advanced databases, social media, and even consumer cameras like Amazon Ring. This law enforcement technology update covers newer concepts in vogue like geofencing and predictive analytics.

Portland, Oregon, made news again last week for banning the use of facial recognition in city agencies and privately owned businesses including stores, banks, restaurants, and even transit stations. The legislation also grants consumers the right to sue for damages. The legislation took effect immediately, and city officials reported that local police are not using facial recognition or biometrics. 

This ban occurs after San Francisco’s ban just over one year ago. Oakland and Boston have also banned use of this law enforcement technology. 

Police are also relying on geofence warrants that compel a company like Google or Apple to provide the identity of anyone who was at a specific location during a specific time. But in the same way that a red light camera only detects a vehicle breaking a law, a geofence warrant only identifies that a phone or other mobile device was present.

Arizona resident Jorge Molina was arrested for murder and told by a detective “we knew, one hundred percent, without a doubt that [your] phone was at the shooting scene.” Unfortunately for Molina, an old phone of his that he had lent to someone was at the scene. Police reportedly ignored that Molina’s location was reported on two devices in different locations and that the car registered in his name had multiple drivers. Molina spent six days in jail, was fired from his job,  and even lost his car.

Law enforcement technology also contributed to the arrest of Robert Julian-Borchak Williams in Michigan. Williams was handcuffed in front of his wife and children eight months ago. Detectives investigating $3,800 in shoplifted watches from a boutique wrongly identified Williams using a facial recognition algorithm. Williams’ arrest followed a similar arrest by Detroit police of Michael Oliver for felony larceny. Four months later, Oliver was finally exonerated. 

An even more egregious use of law enforcement technology is currently being used by the Pasco County (FL) Sheriff. A Tampa Bay Times expose reported that residents in the 1.2 million person county are subject to interrogation from a “predictive algorithm” that identifies them as “likely to break the law.” You win a prize if you think that sounds exactly like the plot of Tom Cruise’s 2002 science fiction thriller “Minority Report,” but it’s really happening in this county north of Tampa.

At least ten percent of those identified by the algorithm are children. One fifteen year old was arrested for sneaking into carports with a friend and stealing mopeds. Already under the supervision of a juvenile probation officer, deputies went to his home at least twenty-one times in a five month period to question him and his family. They also visited his mother at work, went to a friend’s house, and checked his gym.

Californians will vote on Proposition 25 this November. Its passage would require judges to use a similar system to Pasco County’s when deciding whether to grant noncash bail. One study estimates that one-third of jurisdictions already use these types of predictive systems in pretrial environments.

Law Enforcement Technology Smartlinks

Avondale man sues after Google data leads to arrest — Phoenix New Times
Calif. bill would mandate crime prediction algorithms — Motherboard
Creepy geofence finds anyone near a crime scene — Wired
Facial recognition software tallies second wrongful arrest — State Scoop
Google geofence warrants face a major legal challenge — One Zero
More cities saying no to facial recognition — CNN
Portland passes groundbreaking ban on facial recognition — One Zero
Targeted — The Tampa Bay Times
Wrongfully accused by an algorithm — The New York Times

5. Following Up: GPT-3 AI & Walmart’s Prime

We told you in mid-August about GPT-3, the Open AI algorithm that uses machine learning to process language in ways that weren’t commercially available before. Now you can read some of GPT-3’s longer prose in The Guardian’s op-ed “A robot wrote this entire article. Are you scared yet, human?”

And we told you in the same issue that Walmart had delayed its Amazon Prime competitor. That changes tomorrow with the launch of Walmart+, a $98 annual service that gives users a 5 cent per gallon fuel discount, an app to allow them to check out of Walmart stores without going through a cashier, and provides free delivery for online orders of at least $35. Get details at Yahoo Finance.

6. Debugging: Victoria’s Secret & Bra Tracking

A silly TikTok video claimed that ordinary RFID tags found in bras sold at Victoria’s Secret were used to track people. Faster than you could say, “Oh, you goofballs …” it quickly morphed into more than one dozen YouTube videos that refer to the theft deterrent devices as “sex trafficking tags.”

I just think that more people need better hobbies. Go read the rest at Fast Company.

7. ProTip: How to Check for Stalkerware

Assuming your bra is clear of sex trafficking tags, you still want to lock down your privacy from stalkerware. This fantastic Wired article explains how to secure your phone, PC, and online accounts.

8. Spotlighters Ask: Facebook Political Study

I got an invitation to be involved in a Facebook political study. My friend got one too and has an offer to go offline for compensation. Is this really legit?

Yes, it really is legit

Researchers from UT Austin and NYU are working with Facebook and have tabbed researchers at 15 other schools for “rigorous peer-reviewed research” about how social media generally and Facebook specifically affects democracy and voting. The other schools include Stanford, Princeton, UNC, and George Washington.

Facebook is allowed to have transparency into the data and findings, but has no editorial control. The program is under the auspices of former UK Deputy Prime Minister Nick Clegg who was hired in late 2018 as Facebook’s Vice President of Global Affairs.

Clegg’s announcement of the initiative is here.

8. Spotlighters Ask: Facebook Political Study

I got an invitation to be involved in a Facebook political study. My friend got one too and has an offer to go offline for compensation. Is this really legit?

Yes, it really is legit

Researchers from UT Austin and NYU are working with Facebook and have tabbed researchers at 15 other schools for “rigorous peer-reviewed research” about how social media generally and Facebook specifically affects democracy and voting. The other schools include Stanford, Princeton, UNC, and George Washington.

Facebook is allowed to have transparency into the data and findings, but has no editorial control. The program is under the auspices of former UK Deputy Prime Minister Nick Clegg, who was hired in late 2018 as Facebook’s Vice President of Global Affairs.

Clegg’s announcement of the initiative is here.

Screening Room: Ikea

Ikea’s GUNRID air purifying curtains are made from recycled plastic bottles. Here’s a whimsical look at their potential journey from a spot that just launched in Asia.

10. Coffee Break: Blade Runner in SF

Every creative person on the west coast is taking photos and videos of the weird colors caused by wildfires. After one person posted drone footage of San Francisco, another creative type overlaid music from Blade Runner 2049 because that’s our world now.

Here are three ways that we can help you:

1. Get a free SEO audit on our website.

2.  Have a simple, fact-based question about digital marketing? Reply & ask George for free.

3. If your organization needs help with search, social media, or advertising, have a look at what we do.

Good Monday morning. It’s August 31st. Wednesday is the 75th anniversary of American and Japanese leaders meeting to sign the papers ending World War II aboard the USS Missouri docked in Tokyo Bay. There are still veterans of that war alive today. Here is more info at the History Channel.

Today’s Spotlight is 1,675 words, about a 6 minute read. That will have to tide you over for a while because we’re off next week for Labor Day.

Breaking Sunday: Twitter removed a post retweeted by President Donald Trump that contained inaccurate information about coronavirus death statistics. The original post was made by a QAnon conspiracy theorist and then amplified by the president.

The information inaccurately quoted CDC information. Later in the day, the Trump campaign tweeted the link to an article with the inaccurate information, and that had not yet been removed by Sunday evening.

1. News to Know Now

a.  Apple and Facebook’s fight over online privacy in the new iOS spilled into public last week.  Short version: every iOS and Android device has a unique id number. That number allows individual users to be tracked for everything from law enforcement to advertising. Apple’s next operating system will be released this fall and block that ability. In a public post, Facebook said the move will hurt small developers and cut Facebook’s revenue by $500 million. Apple countered with their own post doubling down on user privacy.

Apple is also being assailed by Fortnite software developer Epic which sued Apple over the company’s 30 percent commission charged on in-app sales after the companies publicly fought for weeks. Apple launched another salvo in the war on Friday when it terminated Epic’s software developer license, effectively removing all of its products from the App Store.

Worth noting is that Epic created a scathing parody of Apple’s sacred “1984” commercial two weeks ago. The parody is based on a Ridley Scott directed commercial often referred to as one of advertising’s most significant creative pieces. Epic reimagined the spot as Nineteen Eighty-Fortnite.

b. Amazon announced a new wellness product called Halo that is a wearable band and companion app. Halo monitors heart rate, steps walked, body fat percentage, and the user’s mood by analyzing their voice. The data for those last two measurements come from photos that users take with the app and from recording a user’s voice. Priced at $100, Halo has a continuing $3.99 monthly charge. Here is the Amazon announcement.

c.Google and Facebook blocking functions that allowed targeting advertisements by race, marital status, gender, age, and other protected demographics are beginning to reach the market. Last week I confirmed that Facebook political ads can no longer be targeted by race. Meanwhile, Google said that its prohibitions on this data targeting housing, employment, and credit ads will be in effect on October 19. While it is already illegal to selectively advertise for employment using age and other criteria, it was possible to do so using the online consoles at both companies.

2. COVID-19 Online Resources and News

Great Trackers
Covid Tracking Project — useful for its annotations
Johns Hopkins Dashboard or Animations — the gold standard
COVID-19 Forecast Hub – Collects multiple models

NEW: Google Mobility Reports – county level info on people locations in broad categories like businesses, parks, and grocery stores

Tech News
Boston Library branches offer internet outdoors – Mass Live
Calif makes tablets available to nearly 1 million children – EdSource
Closing the digital divide is more critical than ever – CNET podcast
College students are scrambling for housing, Wi-Fi – USA Today
Doctors battle another scourge: misinformation – NY Times
How WeChat Censored the Coronavirus Pandemic – Wired
Online child predators more dangerous during pandemic – NJ.com
Your tween has been on this gaming site – NY Times

3. Search Engine Optimization News

Google My Business continues to be a prime source for the company to help fuel search requests related to local businesses. The average profile includes a lot of data according to reporting by Search Engine Land.

  • 73 reviews averaging 4.1 stars
  • 45 photos
  • 5 posts

Two studies suggest that one-third to one-half of businesses do not maintain their GMB profile.

We’ve also learned a lot lately from Google about how it views links to and from your website. Google exec John Mueller shared that website managers should ” … focus on the basics instead of worrying about [links] … Make a better site … Links are definitely not the most important SEO factor.” 

When asked if links were important, just not the most important factor, he responded, “We use lots of factors with it comes to search crawling, indexing, and ranking.”

Muller was even more specific last week, writing on Reddit, “Randomly dropping a link into Wikipedia has no SEO value and will do nothing for your site. All you’re doing is creating extra work for the Wikipedia maintainers who will remove your link drops. It’s a waste of your time and theirs. Do something that’s useful in the long term for your site instead, build something of persistent value.” 

Finally, Mueller weighed in on the use of keywords in an URL, writing on Twitter that “the SEO effect … is minimal once the content is indexed.” That important caveat jibes with what we know about Google using cues on a website page to determine or confirm the page’s topic.

4. Also in the Spotlight — Facebook Moderation

Facebook is facing inner turmoil and external criticism after a companywide meeting on Thursday. Facebook CEO Mark Zuckerberg discussed the company’s failure to remove a group calling itself “Kenosha Guard” posted a “call to arms” that remained visible even after two protesters were killed in Kenosha Tuesday night.

The timing was especially bad for Facebook, which had published a detailed data science paper on Tuesday, explaining how it would use its data to help guard against fakes and misinformation. Called the TIES system, Facebook believes that it will help detect some of the millions of fake accounts and their activity by using machine learning to detect trends beyond the capability of human analysts. 

One week earlier, Facebook removed 790 QAnon groups and 10,000 accounts to fight conspiracy theory misinformation on its Facebook and Instagram sites as well as top apps Messenger and WhatsApp. 

The action seemed big but came weeks after an op-ed by influential digital writer Abby Ohlheiser, now a senior editor at MIT Technology Review,” wrote that “Twitter and Facebook won’t be able to deal with the “omniconspiracy” without “rethinking the entire information ecosystem.” Ohlheiser quoted anonymous sources that tipped her off to Facebook’s similar ban weeks later.

Facebook and Twitter aren’t alone, and QAnon isn’t their only problem requiring constant content moderation. Online sites face a blizzard of pornography, violence including streamed suicides and murders, and hate speech. Anti-vaccination conspiracy theorists led by Robert F. Kennedy, Jr. filed a lawsuit last week arguing that Facebook didn’t have the right to fact check its information.

And then there is outright disinformation, the act of deliberately using misinformation, plaguing all sites. NBC News reported last week that Twitter stopped a spam operation that pushed messages from fake accounts about Black people abandoning the Democratic Party.

Smartlinks
Anti-Vaxxers Are Suing Facebook: Fact-Checking is “Censorship” — Gizmodo
Facebook chose not to act on militia complaints — The Verge
Facebook employees outraged — BuzzFeed News
Facebook System for Detecting Fakes & Misinformation — Social Media Today
Facebook Removes 790 QAnon Groups to Fight Conspiracy Theory — NY Times
It’s too late to stop QAnon with fact checks & account bans — MIT Tech Review
Leveraging online social interactions for enhancing integrity — Facebook
Viral pro-Trump tweets by fake African American spam accounts — NBC

5. Following Up: TikTok 

We’ve been writing about TikTok every week because it’s important and has millions of U.S. users. We thought the biggest news of the week was Walmart potentially working with Microsoft to acquire the U.S. operations of the company. That was until Sunday afternoon when China announced that TikTok owner ByteDance will require Chinese government approval to sell any assets.

Here is Bloomberg’s coverage of the tech company as proxy cold war.

6. Debugging: Fake Meme about Police Injuries

A meme purportedly showing four different Seattle and Portland police officers injured with bloody uniforms and dazed expressions actually shows police from four different incidents in Australia dating back as long as fourteen years ago.

The Associated Press has a fact check.

7. ProTip: See AR Museum Exhibits on Google

The Google Arts & Culture app includes lots of neat augmented reality museum content, which is awfully convenient during a pandemic. 

TNW shows you how to use the app on your phone.

8. Great Data: Animate a Shocking Data Point

You know that the best way to tell a story is to engage as many senses as possible. You might think that’s hard to do online, but check out this animation of global temperature trends from data scientist Bob Gregory. The smooth cadence in the initial data leads to a shocking conclusion that is then held as the final frame in another color. 

Elevate your storytelling to a wow level.

Screening Room: Amazon Web Services

Amazon Web Services is the company’s IT infrastructure that generates annual revenue of more than $25 billion (with a B). Consumers don’t directly interact with the platform, but here Amazon shows how it helps the world through a pandemic by powering big consumer brands.

10. Coffee Break:  The Great Pea Debate

Guerrilla marketing is beautiful when it works. Kraft used a simple ASCII drawing and, erm, controversial opinion, to spark conversation about its brand. I noticed it online as people argued for one side or another so I began copying it to casual groups. The same thing happened, sometimes at a very passionate level. But almost no one said, “I hate this brand or this food.” 

The tweet reinforced nostalgic feelings about the brand. You can do the same thing. Try it this week.

“Mark Zuckerberg” by Alessio Jacona is licensed under CC BY-SA 2.0

Good Monday morning. It’s August 24th. Friday is the “Get Your Knee Off Our Necks” march in Washington, D.C., the morning after the close of the Republican National Convention there. The protest is led by Rev. Al Sharpton and Martin Luther King III on the 57th anniversary of the March on Washington in 1963. Read more.

Today’s Spotlight is 1,316 words, about a 5 minute read.

1. News to Know Now

a. While universities struggle with fall semester scheduling, they’re also coping with continued ransomware attacks. The University of Utah disclosed last week that they paid $457,000 in July to prevent hackers from releasing files including student and employee data stolen during a ransomware attack. This followed news in June that UC San Francisco paid $1.14 million over a similar attack. Bleeping Computer has coverage.

b. November’s presidential election is also a ripe target for malevolent activities, according to a Yahoo News scoop. The Department of Homeland Security has warned election officials that there are dozens of websites online that look like official websites providing voting information. The information on those sites can be changed in minutes to provide inaccurate information and share similar domain names with the official sites.

c.In related news Twitter announced Sunday that it had hidden one of President Donald Trump’s messages behind a warning notice “for violating our Civic Integrity Policy for making misleading health claims that could potentially dissuade people from participation in voting.” The president falsely claimed without evidence that drop boxes used to collect ballots “are not Covid sanitized.” The inaccurate message is accessible to anyone who clicks a link in the warning notice.

2. COVID-19 Online Resources and News

Great Trackers
Covid Tracking Project — useful for its annotations
Johns Hopkins Dashboard or Animations — the gold standard
NEW:  COVID-19 Forecast Hub – Collects multiple models

Tech News
14 States Make Contact Tracing Data Public. Here’s What They’re Learning – NPR
A Michigan college is tracking its students with a flawed app – TechCrunch
Apps We’re Not Using Anymore Because of the Pandemic – PC Magazine
Nevada Launches Contact Tracing App – Nevada Independent
Scared of going back to the office? Companies hope these apps will help – CNN

3. Search Engine Optimization News

You may have seen a Google screenshot of searches for “white American doctor” and “white American nurse” showing images of non-Caucasian people.Roger Montti at Search Engine Journal does a nice job deconstructing what happened, but let’s go higher level than that. Here are the images: 

Examining the code behind one image identifies the subject as “African American doctor … isolated on white [background].” As Google’s Danny Sullivan pointed out last year, “As it turns out, when people post images of white couples, they tend to say only “couples” & not provide a race. But when there are mixed couples, then “white” gets mentioned. Our image search depends on heavily words [sic] — so when we don’t get the words, this can happen.”

Mark that clause: “our image search depends [heavily] on words” because it’s important. 

Words and links are how we translate what a page is about for search engines. This should be a key insight that you use to explain to others how search works. That makes items like the alternate attribute on an image critical to a search engine’s understanding of what your page is about. 

Google isn’t broken. The way that we use language to describe things needs an inclusivity overhaul.

Google announced last week that its Chrome browser will begin highlighting webpages that pass its tests for core vital statistics. Chrome will display the words “fast page” in search results. About 85% of website pages do not pass all tests. You’ll need to hurry if you want that designation to show for your website because the option is already in use on the next beta version of the Chrome browser.

Bing also confirmed that Microsoft considers user engagement a ranking signal. Bing execs Fabrice Canal and Christi Olson told Search Engine Land’s Barry Schwartz that ” … it doesn’t matter the content’s amazing, if users aren’t staying on that site, maybe they’ve put a pop-up in. There’s something going on there, that is a signal that regardless of what content is on the page, the users are saying it does not add value.” 

Google continues to deny that it uses engagement data to rank websites although its Google Analytics product is found on 84% of all websites.

4. Also in the Spotlight — Video Conferencing

Zoom saw Amazon, Google, and Facebook come for it when the pandemic hit and Zoom became a de facto video conferencing standard. The company’s stock has surged more than threefold this year and now has a market cap of $81 billion. That makes it about the size of CVS or Mondelez, makers of Oreos, Ritz, and Cadbury. 

Zoom has been lagging behind bigger tech companies and sought to catch up last week with its announcements that users will soon be able to participate in Zoom conferences while using Amazon Echo, Facebook Portal, and Google Nest video conferencing products. The Verge reports that the Zoom-Facebook Portal solution will be available in September. 

Google, meanwhile, has broadened its competing Meet product to work with its Chromecast to project video to your television. Google has been pushing Meet video conferencing hard, finally giving it space in the Gmail app and announcing education features that allow teachers to create breakout groups, polling, Q & As, and attendance tracking.

Facebook countered Google’s accessibility by adding screen sharing to its Messenger Group rooms and making those rooms very visible in its new user interface. Messenger Rooms also have received the ability to broadcast via Facebook Live. Facebook now reaches three billion people on the planet and is merging its Facebook Messenger chats with Instagram chats, making it an even more formidable video conferencing competitor.

5. Following Up: TikTok & A Weird College Project

We broke down all the hullabaloo about TikTok a couple of weeks ago. The company confirmed this weekend that it will sue the Trump administration over the president’s executive order forbidding it to engage in U.S. commerce and ordering its divestment to a U.S. based company.

We also wrote about OpenAI’s GPT-3 project that was impressing a lot of technologists. UC Berkeley computer science student Liam Porr used GPT-3 to create a completely fake blog using a fake name. The project was fun, MIT Technology Review points out, until one of the AI-authored posts reached the top of Hacker News. Porr’s final post was “What I would do with GPT-3 if I had no ethics.”

6. Debugging: False Plandemic Sequel Released

There is a new sequel to the conspiracy theory “Plandemic” video that is almost universally denounced by scientists and media organizations. The 75 minute video released last week “…offers a more far-reaching conspiratorial take on the pandemic, with an underlying theme that the media can’t be trusted. It suggests without proof that the novel coronavirus was man-made and intentionally released,” writes Annenberg’s FactCheck.org.

Read the rest of their findings here..or send it to that special someone.

7. ProTip: Get Your Gmail Space Back 

We told you above that Google’s Meet product shoehorned its way into the left sidebar of Gmail on Android and iOS, but it doesn’t have to stay there.

Read The Verge on how to “get rid of that irritating Meet tab.”

8. Great Data: Six Degrees is Too Many

Facebook did a lot of number crunching on more than 1.5 billion accounts to learn our level of connectedness.  Good news–we’re getting closer.

These data scientists say 3.57 degrees and slightly less in the U.S.

Screening Room – Cafe Rio Gets Real

More great authenticity from Cafe Rio Mexican Grill. They know you’ve had a goofy six months, and they’ll immortalize that in 60 seconds.

10. Coffee Break:  Cake or not a cake?

You don’t have to be the judge in this fun BuzzFeed video because they have pictures.