1. Good Monday Morning

Batter up! Baseball season starts Thursday. It’s been 32 years since James Earl Jones intoned his famous “People Will Come” speech in Field of Dreams. Get ready for spring with this clip.

Today’s Spotlight is 1,119 words — about a 4 minute read.

2. News To Know Now

a) The Guardian reports that Facebook considers four political ideologies as hateful. When they are found, moderators must take action to remove them. White nationalism, white supremacy, white separatism, and Nazism are the four. According to the newspaper, a leaked 300-page document also indicates whether certain emoji constitute praise for hate speech.

The social media giant also learned last week that a UK government regulator is concerned that its acquisition of GIPHY might lead to anti-competitive behavior in display advertising. Facebook must respond to those concerns this week.


b) Online publisher Medium abruptly announced that it would buy out its editorial staff and appoint a new CEO, reports Axios. Medium is one of the Internet’s biggest digital-only publishers, according to industry reports, with 725,000 paying subscribers. Ev Williams, who previously founded or co-founded Twitter and Blogger, also wrote an open letter to employees.

Separately, Verizon announced that its diverse publications including TechCrunch and AutoBlog will be rebranded as part of a new Yahoo offering. Verizon’s remaining publications have a combined three million subscribers after it sold off HuffPost, MapQuest, and Tumblr.

c) A program that allows game designers to create photorealistic digital humans with hair, clothing, and voices in under one hour has been made available through the game design software Unreal Engine. Have a look at this short video that has delighted designers and been viewed more than one million times.

3. COVID-19 Tech News

Data – Daily Average (7 day trailing)

US Deaths – 983 (higher than Sept & October)
US Hospitalizations – 39,570
US partial or full vaccination – 28%

Great Trackers

Overview — Johns Hopkins
Vaccine Distribution — Washington Post
Vaccine Finder — CDC Project
Risk Calculator — Brown

New York Times tracker that allows you to customize a daily email with multiple cities and towns that you’re monitoring: Click here to configure.

Coronavirus & Tech News

Facebook Flags Venezuelan President’s PageThe Hill

New York Launches Excelsior Pass for Covid Tests, VaccinesSyracuse.com

White TX Republicans Refuse Vaccine More Than Any Other Group Chron.com

4. Search Engine News

Hyphenated words took the spotlight last week after Google admitted that they don’t ignore hyphens in words. We knew that, and we often debate words and spellings in our practice, but it was nice to see Google acknowledge that punctuation matters.

Recently, I reviewed search results for ten different hyphenated keyword phrases. Some keywords, such as “over-the-counter” and “one-half,” have drastically different search results when hyphens are added. We often tell our clients that our keyword research will reveal the difference between the times when it makes sense to use the word “attorney” as opposed to its synonym “lawyer”. Google’s clarification about hyphenated words is welcome.

More welcome news: Microsoft has submitted a new proposal to build software into WordPress that would automatically upload sitemaps to search engines for those 40% of the world’s websites that use WordPress. That is a process that web managers use separate software to address now.

5. In The Spotlight — Ransomware Cyberattacks 

Ransomware cyberattack payouts tripled last year and are increasing again due to wider acceptance of cryptocurrencies such as Bitcoin that the criminals often demand. Cybercriminals are getting smarter in their attacks though. Insurance giant CNA announced last week it was the latest big name company to sustain a disruption. 

CNA had to disable its web services and email after Bleeping Computer first reported how the attack encrypted more than 15,000 devices on its network. Other high-profile companies that have suffered ransomware cyberattacks in March include the computer company Acer, the University of Miami, and the brewer MolsonCoors. Acer reportedly spent $50 million restoring its systems.

Any company can be a victim of ransomware criminals. A Wichita clothing company was also attacked last week. The Tightwrapz Printshop got a notification that its software and designs had been encrypted and could only be obtained for a fraction of a bitcoin — a little over $550. Criminals typically follow this “easier to pay” ransomware strategy, but Tightwrapz owner Daniel Trantham told KSN that he alerted the FBI and hired an IT expert.

As large and small organizations battle ransomware cyberattacks, there are always new challenges to guard against. Recently, we learned of a researcher who infected 35 tech firms that included Microsoft, Apple, PayPal, Netflix, and Uber while testing a new technique.

Worth your consideration: It’s a crisis when Microsoft and Apple fall prey to an attack. Put appropriate insurance in place and consult your IT team. Criminals who aren’t paid often retaliate by releasing the organization’s files on the internet.

6. Debunked — VP Harris Saluting

Vice President Kamala Harris is taking heat across social media after being criticized by disgraced former New York Police Commissioner Bernard Kerik for not saluting troops while boarding Air Force Two.

As the Pentagon pointed out, civilians are not required to render a hand salute.

7. Following Up — NFTs

NY Times columnist Kevin Roose wrote about a meta-experiment he tried. He would write a column about NFTs (non-fungible tokens) and sell an NFT of that column for charity.

The bit was cute, Roose carefully set the minimum price at $800 …

… and the damn thing sold for $560,000.

Want to learn more about NFTs? We covered them here. If you have New York Times access, you can read Roose’s column here.

8. Protip — Avoiding Instagram Scams

Spotlight readers don’t get hoodwinked often, but see above where Microsoft and Apple got nailed by a friendly security researcher and then have a peek at this handy Naked Security list of 8 common Instagram scams.

9. Screening Room – Mercedes Benz

Mercedes-Benz (“we invented the car”) has a gorgeous commercial out this week touting its new sustainable energy initiative. Keep an ear out for the haunting cover of “Come Together”.

10. Science Fiction World — Delivery Robots are Pedestrians

Delivery robots carrying no more than 500 pounds and with a top speed of 12 mph are considered pedestrians under a new Pennsylvania law, reports Car and Driver.

I am simultaneously in love with this idea and wary of sharing the sidewalk with something carrying hundreds of pounds while moving at 12 mph.

 11. Coffee Break — That Big Boat

Shaun Dakin found this hilarious clip of a former traffic reporter guiding ships through the Suez Canal.

Humanity bonds over the strangest things.

12. Sign of The Times

1. Good Monday Morning

Facebook, Alphabet, and Twitter are all in the house. More specifically, two subcommittees of the U.S. House Commerce Committee and Energy Committee on Thursday. Expect plenty of discussion about the attack on the Capitol by Trump supporters on January 6. Another topic: YouTube’s statement this month that Trump’s account will remain suspended until the risk of violence is lowered.

Today’s Spotlight is 1,349 words — about a 5 minute read.

2. News To Know Now

a) Amazon’s busy week included a deal to become the exclusive TV provider for Thursday Night Football, a first for digital services and the NFL. The company also learned that it had surpassed rival Walmart as the largest apparel retailer in the U.S. And Amazon announced that it would expand its health care services to non-employees. Telehealth services will be available across the U.S. and in person health services will be available in Baltimore, Washington D.C., and other markets.

The announcements came shortly after it was reported that the Biden administration plans to nominate Columbia professor Lina Khan to the Federal Trade Commission. Khan also worked  on the House Judiciary Committee’s antitrust probe of big technology companies. In 2017, as a Yale law student, she wrote a paper that experts called “groundbreaking,” arguing that Amazon was anticompetitive.b) Google blocked nearly 100 million fake COVID-19 ads during 2020, according to its annual Ad Safety Report. Dangerous ad subjects included miracle cures, N95 masks for sale during supply shortages, and fake vaccine doses. In all, more than three billion ads were blocked and another six billion were restricted.

c) Instagram will block direct messages from adults to teens who do not already follow them, reports The Hill. Instagram also says that it will message teenagers if an adult sends too many friendship requests to children.

3. COVID-19 Tech News

Great Trackers

Overview — Johns Hopkins
Community Mobility — Google
Vaccine Distribution — Washington Post
Vaccine Finder — CDC Project
Risk Calculator — Brown

New York Times tracker that allows you to customize a daily email with multiple cities and towns that you’re monitoring: Click here to configure.

Coronavirus & Tech News

Apple Maps now shows vaccination Locations – The Verge

Broadband’s $7 billion Band-Aid  – Axios

4. Search Engine News

Social media sites like Facebook get much of the blame for misinformation and disinformation spread online,, but technology researcher Chirag Shah says that search engines are just as blameworthy.

“Ad-driven search engines, like social media platforms, are designed to reward clicking on enticing links because it helps the search companies boost their business metrics,” he writes in The Conversation. Shah also draws attention to a recent study showing that the most popular diabetes-related videos on YouTube have inaccurate information. That’s a problem when algorithms continue to resurface the most popular videos.

As Dr. Safiya Noble points out in Algorithms of Oppression, when mass murderer Dylann Roof searched for white supremacy phrases on Google, the results were immediately presented as authoritative yet led to white supremacy sites. “There is no counterposition, nor is there a disclaimer or framework for contextualizing what we get [in search results],” she writes.

Proponents of social media will continue arguing that while society criticizes social media, Google and YouTube offer just as much inaccurate or dangerous information. Shah was an integral part of the team that created a search results test that showed users nearly identical results, but included one with less trustworthy content. After testing thousands of people in multiple countries, the researchers concluded people could not tell which group was more trustworthy.

You can try a version of the project test here.

 5. In The Spotlight — Browser Privacy

We have been writing about the class action suit Google faces regarding its Chrome browser privacy. Only three weeks ago, federal judge Lucy Koh expressed concern that their activity is still tracked when people use incognito mode. Incognito only means your activity is not stored on your computer. Your actions are still visible to the sites you visit, the provider of your internet connectivity, and often even the software you’re using at the time.

Judge Koh narrowed the scope of the lawsuit last week and dismissed claims of wiretaps and computer fraud laws. But browser privacy is not just a Google or Chrome issue.

A University of Chicago study, reported by ArsTechnica, claims that even clearing cookies and a broswer’s cache may not protect browser privacy because of favicons. These are the tiny icons found on tabs or lists of bookmarked websites. The files that store favicons are outside the cache and don’t get deleted. “Websites can abuse this arrangement by loading a series of favicons on visitors’ browsers that uniquely identify them over an extended period of time,” writes Ars.

Even your password manager may be tracking you. A German security researcher noted that LastPass has seven embedded trackers in its software while other services including 1Password (which we use) have none. It’s worth repeating that when you don’t pay, you’re usually the product.

Browser privacy concerns have prompted Ghostery to announce that they will launch a privacy-based browser. They’ll join Brave, a still relatively new free browser developed by Brian Bondy, the former Mozilla CEO and creator of JavaScript. Using Brave isn’t the final answer. There’s a learning curve, but it’s the browser I use most often — even for work. 

Once the technical hurdles are solved, Brave and Ghostery have a big commercial challenge in competing with Google, Apple, Microsoft, and Mozilla.

  6. Debunked — Gov’t employees don’t get special bonuses

Conspiracy theorists attacking the American Rescue Plan stimulus bill are posting on Facebook that federal employees would receive a payment of $21,000 instead of $1,400. And boom — just like that, it got shared thousands of times.

Here’s PolitiFact with the truth.

7. Following Up — Is GPT-3 Hype Reasonable?

Financial writer Alex Wilhelm wrote an entertaining article about software accessing GPT-3’s language model that turned out good headlines and copy for a blog post. I also gave it a try and sent the results to Editor Sue for her blessing.  

The output surprised both of us although luckily there were factual errors that helped us identify that the piece wasn’t publishable. But it looked as though a human had written the piece–just not one who knew the subject well.

Meanwhile, Open AI CEO Sam Altman published an economic analysis that suggests that the growth of machine learning and AI could create an annual payment of $13,500 to each American adult within ten years. Altman is smart, but his work assumes that everyone in our democratic capitalism society will share equally in the profits. 

8. Protip — Blur Your Video Background

I have a big green wall, a love seat, and some baseball souvenirs behind me on each video call. Now I can also have a blurred background.

Newsweek takes you step-by-step through blurring your background on Zoom, Google, and Microsoft Team calls.

9. Screening Room –  Justin Long Switches Sides

Remember Justin? He was the Mac to that stodgy old PC guy. Now he’s switched sides and finds Macs rather gray.

10. Science Fiction World —  Facebook’s Wrist Thing

Facebook’s announcement of its new hardware is getting misrepresented during multiple tellings. Wired has the best coverage of the devices users would strap to each wrist:

“It’s an electromyography device, which means it translates electrical motor nerve signals into digital commands. When it’s on your wrist, you can just flick your fingers in space to control virtual inputs, whether you’re wearing a VR headset or interacting with the real world. You can also “train” it to sense the intention of your fingers, so that actions happen even when your hands are totally still.”

Read the rest and see the images
.

11. Coffee Break — A Tunnel Under A Highway… in One Weekend

This 32 second video shows a time-lapse view of a tunnel being built under a highway in one weekend.

Have a look at some super-fast infrastructure stuff.

  12. Sign of the Times

1. Good Monday Morning

It’s March 15th. “Don’t spike the ball on the five yard line,” Dr. Anthony Fauci said on yesterday’s Meet The Press. COVID-19 deaths are down 27% in the last week. Hospitalizations and positive test rates are also down.  But 2,500 Americans still died of COVID-19 on Friday and Saturday, and the death rate remains as high or higher than in  the pandemic’s first six months. Health officials are expressing concern that between 30% and 50% of U.S. men who identify as Republicans do not intend to be vaccinated. Please get vaccinated when you can.

Today’s Spotlight is 1,294 words — about a 5 minute read.

2. News To Know Now

a) “We really have a short window to get vulnerable servers patched, measured in hours, not days,” a senior White House official said Friday night in a press briefing regarding the tens of thousands of email servers recently attacked. That warning is being shared by computer security experts, who say they’ve observed theft of network passwords and ransomware being installed on sites. You can read a transcript of the White House briefing with the unidentified source.

b) In a hack of conservative social media network Gab that seems unrelated to the Solar Winds or the Microsoft hacks, hackers stole 70,000 messages from 15,000 users and published them privately for journalists and researchers.

c) Netflix is finally cracking down on users that share password information with others. The company is spending $19 billion on content this year. People using someone else’s password may receive a message that reads, “If you don’t live with the owner of this account, you need your own account to keep watching.

Remember that Silver Beacon-owned Movie Rewind was the first website to begin promoting upcoming streaming dates more than 10 years ago. You can get those manually curated streaming dates emailed free to you every Thursday afternoon. 

3. COVID-19 Tech News

Great Trackers

Overview — Johns Hopkins
Community Mobility — Google
Vaccine Distribution — Washington Post
Vaccine Finder — CDC Project
Risk Calculator — Brown

New York Times tracker that allows you to customize a daily email with multiple cities and towns that you’re monitoring: Click here to configure.

Coronavirus & Tech News

Facebook Vax Misinfo Communities Grew 48% — CTV

Temp Scanners Also Capturing, Storing Your Face — One Zero

4. Search Engine News

A website’s link structure indicates a particular page’s relative importance to other pages on the site. That might seem intuitive, but isn’t because these are not navigation links, but rather links from other pages. Many sites link to major services and products on their site only once or twice. Google’s John Mueller says that makes it easier for Google to determine which pages the website cares most about because apparently all of them isn’t an option.

Muller cautioned against creating pages that are essentially duplicative except for the URLs name such as [product or service] in [place name]. If you’re having trouble with this, please let us know, and we’d be happy to help. There are Google-approved techniques that can be used.

5. In The Spotlight — AI Language Models & Their Issues

AI language models have quickly become an issue that business leaders need to understand and plan for.

In 2018, the Open AI initiative that was originally funded by tech and PayPal veterans like Elon Musk and Reid Hoffman launched GPT, an AI language model. The software had been trained on copious amounts of words to help it understand and predict which word would follow. A year later, GPT-2 was released. This version, trained on 1.5 billion parameters, strayed off topic or misused words less often.

After GPT-3 was released a year later, we wrote about this 175 billion parameter program extensively, including a detailed article in August. We quoted technologist Kevin Lacker then, “Ten years ago, if I had this conversation, I would have assumed the entity on the other end was a human.”

Suddenly, automated language models were capable of creating recipes,programming software code, and correctly using analogies. The exponential growth of these models was causing concern in the tech community. The Open AI team would not give most people direct access to the software even for testing.

Open AI wasn’t the only one pursuing this field. Google was soon to reveal a model based on more than one trillion parameters. And like Open AI, Google was having difficulty dealing with sociological issues. Neither Dr. Timnit Gebru, the head of their AI Ethics team, nor her co-founder were invited to a forty person meeting at Google in September regarding this model. Both were fired by Google in the intervening months, another topic we’ve covered extensively.

Google claims its application can be used for a variety of reasons, including ranking internet properties. Microsoft has also entered the fray and is now GPT’s commercial gatekeeper so resources aren’t an issue, but ethical clarity is a project no company is ready for.

AI language models suffer greatly from bias because they rely on millions of documents already created by humans, amplifying human prejudices. There are already many instances of gender, race, and religion bias. The world does not need more of that right now. Critics also warn of easily disseminated disinformation. 

An experiment by EduRef featured human writers competing against GPT-3 using writing prompts assigned by college professors teaching four subjects. Human subjects did better in all four subjects, but GPT-3 got Bs and Cs in three subjects when professors didn’t know who wrote which paper.

6. Debunked — Facebook Exemption Cards

Remember those ridiculous mask exemption cards many people tried using last year? The new twist is a fake vaccination exemption card. The scammers are now even using Facebook ads.

One Zero has all the details.

7. Following Up — NFTs

Things only got stranger in the latest bubble surrounding non-fungible tokens (NFTs) that we covered last week. Billboard reports that singer Halsey is having a big sale of her artwork on Wednesday after 3LAU and Grimes both cashed in for millions.

Meanwhile you probably heard about a $69 million NFT item sold at Christie’s. Late last week, the auction house confirmed that the buyer runs an NFT fund, which seems more and more self-enriching every minute.

CNN has details.

8. Protip — Creating Tab Groups in Chrome

Having scads of browser tabs open at the same time can really slow down your computer, but since we all do it, there’s a nifty way to group those tabs together for different projects or just because.

Lifehacker has a tutorial with images.

9. Screening Room – Sting Sings for World Down Syndrome Day

I am here for this. I was here for it all four times I watched it.

Hey, make the world a little better. Our friends at SPARC have been helping adults with disabilities for more than a decade. We’ve been supporting them for more than ten years too, and we hope you’ll visit them today and give them some money. This pandemic really made things tough for them so even a little helps.

10. Science Fiction World — 3D Printing a House

The first homes made with 3D printers are for sale in Austin. Our world is magical.

ArchDaily has images–including construction pictures.

11. Coffee Break — Weighing the Penguins

I know that it’s Monday morning, but if it’s already been a tough week for you, take a 45 second break with this short clip of St. Louis Zoo handlers weighing the penguins.

12. Sign of the Times