Facial Recognition Grows Up

Observers could spend every working minute analyzing facial recognition to stay updated with its constant changes. For example, Amazon recently announced a change to its Rekognition software that “improved accuracy for emotion detection (for all 7 emotions: ‘Happy’, ‘Sad’, ‘Angry’, ‘Surprised’, ‘Disgusted’, ‘Calm’ and ‘Confused’) and added a new emotion: ‘Fear’. Lastly, we have improved age range estimation accuracy; you also get narrower age ranges across most age groups.”

Somehow Amazon is still working on age estimation accuracy, but can detect fear.

Facebook also announced new privacy settings for DeepFace, its facial recognition software. That sounds nice, but remember that DeepFace is believed to be the largest facial recognition database in the world thanks to the 250 billion photos that have been voluntarily uploaded to Facebook. The company claims that it beats the FBI’s facial recognition programs with 15% more accuracy.

Google’s Face Match algorithm now makes use of a camera in its Nest Hub smart home display, which is a nice way of saying that Google’s thermostat and light controlling gizmos point an always-on camera at your living space. You can learn more about that in CNet’s excellent “Google collects face data now. Here’s what it means and how to opt out.

The race to get this facial data isn’t only to sell you more stuff although that’s certainly helpful. Live Nation and its Ticketmaster subsidiary has said that it will use facial recognition at live events. Not so fast, say some artists like the aptly named Rage Against The Machine.  

More than half of U.S. adults trust law enforcement agencies to responsibly use facial recognition, according to Pew Research. The approval rating drops to 36% for technology companies and 18% for advertisers. California lawmakers sent a bill last week to Governor Gavin Newsom that would ban state and local police from using facial recognition software on their body cameras.

Tattletale Apps and Ancillary Data

Scary stories about phone apps, browser extensions, and smart devices abound in our society. We’re no longer surprised when we learn that a tech company is selling ovulation data from apps women use to track their periods or that Foursquare doesn’t care if you use their app to check in to a location since they have “passive” data collection.

Personal data from all of your transactions constantly flows into buckets at data brokerages around the world. WaPo columnist Geoffrey Fowler wrote a blockbuster expose this summer about browser extensions that seem innocuous but “leak information” directly to data brokers. In Fowler’s expose, one of the browser extensions was used to magnify images on a screen, but requested the ability “to read and change your browsing history.” The extension had 800,000 users and was packaging each user’s search history.

At a large family gathering this weekend, I was asked to troubleshoot someone’s PC because it seemed like Google was unresponsive. After only fifteen minutes of tinkering I found that there was a Firefox extension that promised private browsing. Instead, it read search data and routed the request to another network. Luckily, they didn’t return to Google but to Yahoo! search, which was my first clue that something terrible was happening.

Don’t forget that the absence of data is also data. Netflix raised eyebrows last month when The Verge found that Netflix was monitoring a phone’s physical activity sensor. Netflix later said it was a test to see if they could improve video quality while people were watching on the move. But the question remains why a video app gets to track your movements and activity. Fitness trackers, phones, and smart watches all have the ability to understand where you are and what you are doing or not doing.

Even medical data isn’t protected despite health privacy laws. ProPublica found 5 million health records on hundreds of computer servers worldwide. Anyone with a web browser or a few lines of computer code can view patient records, they found, including names in some cases. They didn’t do any hacking or nefarious activities because the records—either for consultation or stored for archives—were publicly accessible on the Internet.

Google, Amazon, and Microsoft are part of a new trade group called the CARIN Alliance that is creating a medical records universal standard for patient records. You’re probably already thinking to yourself, “What could go wrong with those three setting up programs accessing my most personal data?” Good news. The federal government, many state governments, and major health insurance companies are also participating.

The point is that your transactions every day create a growing pool of data about you.  Here in northern Virginia, our state is one of several using “remote sensing” that checks a vehicle’s emissions when it passes through a toll booth. The program is a great way to monitor air quality but also allows local jurisdictions to understand which vehicles don’t meet emissions standards and the locations that they travel through. 

Foursquare would call that a passive check-in.

The Algorithms

DNA testing at home led to big databases stuffed with results—and helped police solve multiple cold case crimes, including a 52 year old murder case in Seattle. GEDmatch, one of the larger aggregators of uploaded DNA data, is the database police most often use. That old Seattle case and the Golden State Killer case received headline attention, but law enforcement agencies are solving dormant cases every week using this unique collaboration between the public and law enforcement.

Users can opt-in to allow police genealogy experts to work with crime scene DNA results, genealogy hobbyist results, and create family trees for people who are still living. 

Technology is also fueling the New York Police Department’s real life exampleofa detective movie staple. Using software they developed and then made public for free, the NYPD uses Patternizr to find similarities between crimes. Like the genealogy situation, Patternizr requires human analysts to sort through the program’s output and decide which results to send to detectives.

Police are also finding new ways to use older technology like cameras and scanners. In London, the BBC reported that police tested rail passengers for hidden explosives or knives using new scanners that providing imaging from up to thirty feet away. Cameras are more widely used in other countries to surveil cities according to Comparitech. Their overview shows that London and Atlanta are the only non-Chinese cities on a list of the ten most surveilled cities, but plenty of western cities made the top 20, including Chicago, Sydney, and Berlin.

Benign social media use exists throughout law enforcement. We’ve all read tweets and social media updates about events in our communities as well as efforts to humanize officers. For example, the Gloucester (NJ) Police post images of recovered bicycles on Pinterest. But for every wholesome use of technology, we also see complaints like a 2016 ACLU of California warning about some police departments tracking activists and their movements on social media.

What Happens Next

Ivanka Trump didn’t start the trend, but quickly tried linking gun violence prevention legislation the White House finds troubling to a new federal agency proposal called the Health Advanced Research Projects Agency, or HARPA. Proponents see the agency as a medical science equivalent of the military’s DARPA, which created the technology that evolved into the Internet.

The administration specifically wanted to know if this new agency could help identify people who were on the brink of becoming mass shooters. Washington Post reporting shows that their three page proposal included tracking data from fitness trackers, smart watches, and mobile phones used by mentally ill consumers, which presupposes that gun violence is linked to mental health, something that is in no way proven.

The HARPA example of analyzing Fitbit data is one extreme but real example of government data mining and law enforcement using technology in preemptive ways. Another extreme recent example is Wednesday’s news that the Department of Justice will authorize Homeland Security to collect DNA from all migrants who are detained rather than only those who are arrested. We’ve covered DNA databases before, but this is DNA involuntary seized when a non-American is detained. That DNA will also undoubtedly be used to identify American citizens, leading many to question the constitutionality of the federal government collecting the data.

In addition to physical tracking, government agencies are also increasingly interested in using semantic analysis to question the words people post to social media. This type of analysis has been around for years and is behind robust marketing concepts like search engine optimization and advertising, but government plans call for wholesale monitoring of all platforms.

Israeli startup Zencity expanded into the U.S. last year and already has deals in place with local governments in Chicago, San Francisco, and Houston to monitor social media and telephone calls to city services while classifying citizen sentiment. This is no longer about counting complaints, but using software to classify the severity of the feedback. Federal offices increasingly want this information too, and Attorney General William Barr co-signed a joint US-UK open letter Thursday that urges Facebook not to encrypt communications.

The French government also wants social media access according to The Guardian last Tuesday, but for tax purposes. The French Public Action and Accounts Minister said last year in an interview that “the tax office will be able to see that if you have numerous pictures of yourself with a luxury car while you don’t have the means to own one, then maybe your cousin or your girlfriend has lent it to you, or maybe not.”

China remains the foreign government most invested in social media. The country’s Social Credit System remains a hodgepodge of basic counting (think: number of complaints), business information, and traditional credit reporting (which some may argue is already creepy enough). 

China’s vague plans were written about in breathless terms by Western media, especially in America, and have served as the backdrop or inspiration for more than one television show. Since then privacy advocates in the West agree that social credit scores could be very bad indeed, but no one understands how to codify those yet.

A fantastic explainer infographic by Visual Capitalist explains how social credit grew out of financial markets and has been used to stop people with unpaid taxes from leaving China or dog owners who don’t clean up after their dogs to potentially lose them. Both of those penalties sound fine. But there are warning signs too, including citizens being blocked from purchasing air or rail tickets or being eligible for a job.

The Bottom Line:  Nothing summarizes the dynamic nature of governments using consumer technology to govern better than what happened as we wrote this series.  We developed the idea to write about government data mining at the end of this summer and began the series in September. Since then we have had opportunities to include multiple new stories each week. 

What was written about China’s systems in 2015 and 2016 are inaccurate now. Either a new administration or a Trump reelection in 2020 will create additional programs. 

And there are ever-increasing numbers of private programs such as the DRN vehicle location database created entirely by companies that repossess vehicles. They’re tracking locations of all vehicles, not only the ones they’re interested in pursuing. They’re likely tracking your car too, which begs an answer to the oft-asked: whose data is it anyway?

Good Monday morning. It’s the First Monday in October when the Supreme Court opens for its term. Net neutrality protections are one contentious issue the Supreme Court won’t address this year after a DC appeals court sided with the FCC. The decision will allow states to create their own versions. Quartz has a good explainer although nothing is imminent.

Today’s Spotlight takes about 5 minutes to read. Want to chat about something you see here? Here is a contact form.

2. News To Know Now


1. Nevada’s privacy law took effect last week. Consumers living there can prevent companies from selling personally identifiable data. An opt-out form or email address is required, and companies have ninety days to acknowledge requests.

2. DCH, a three hospital system in Alabama, has paid to restore its systems after a ransomware attack, according to AL.com. Meanwhile Baltimore’s mayor has placed the city’s CIO on leave after ransomware crippled city service earlier this year according to StateScoop. Part of the cited rationale included inaction regarding a 2017 internal threat assessment identifying the attack’s risk and the presence of servers running outdated versions of Microsoft Windows.

3. Facebook CEO Mark Zuckerberg was recorded at employee meetings that lasted two hours. The Verge has received and published the recordings. Zuckerberg is heard discussing:

  • Twitter’s inability to stop disinformation or harmful information.
  • A potential legal battle if Senator Elizabeth Warren is elected president.
  • Chinese-owned TikTok’s popularity in the U.S. and India, especially in India where it is more popular than Instagram.
  • His control over the company’s voting rights alleviating the need for Facebook to supply quarterly-focused financial results.
  • Thirty thousand content moderators who face having to view distressing text and video. Zuckerberg agreed the job has distasteful elements, but says that the media overdramatized the story.
  • Transcripts are here.

Our friend Wilson Cochran is a standup family man and the father of a delightful 4-year-old girl named Charlie. Wilson recently announced that he is in kidney failure. If you have any notion of ever being tested to be a donor, please write George by pressing the reply key, and I will put you in touch with him.

Here is his story.

WATCH:  In 2002’s Minority Report, the government has a “precrime unit” to deal with future crimes. Think that’s farfetched? The Trump administration is considering a plan to identify mass shooters based in part on smartwatch and fitness tracker data.

3.  Government Data Mining, Part 4: What Happens Next

Our government data mining analysis covers four areas over four weeks.

1. Facial recognition’s growththree weeks ago
2. Ancillary data from applicationstwo weeks ago
3. National and local algorithms to make sense of all the datalast week
4. Extensions into areas like personal health records and trackers  – below

Ivanka Trump didn’t start the trend, but quickly tried linking gun violence prevention legislation the White House finds troubling to a new federal agency proposal called the Health Advanced Research Projects Agency, or HARPA. Proponents see the agency as a medical science equivalent of the military’s DARPA, which created the technology that evolved into the Internet.

The administration specifically wanted to know if this new agency could help identify people who were on the brink of becoming mass shooters. Washington Post reporting shows that their three page proposal included tracking data from fitness trackers, smart watches, and mobile phones used by mentally ill consumers, which presupposes that gun violence is linked to mental health, something that is in no way proven.

The HARPA example of analyzing Fitbit data is one extreme but real example of governments and law enforcement using technology in preemptive ways. Another extreme recent example is Wednesday’s news that the Department of Justice will authorize Homeland Security to collect DNA from all migrants who are detained rather than only those who are arrested. We’ve covered DNA databases before, but this is DNA involuntary seized when a non-American is detained. That DNA will also undoubtedly be used to identify American citizens, leading many to question the constitutionality of the federal government collecting the data.

In addition to physical tracking, government agencies are also increasingly interested in using semantic analysis to question the words people post to social media. This type of analysis has been around for years and is behind robust marketing concepts like search engine optimization and advertising, but government plans call for wholesale monitoring of all platforms.

Israeli startup Zencity expanded into the U.S. last year and already has deals in place with local governments in Chicago, San Francisco, and Houston to monitor social media and telephone calls to city services while classifying citizen sentiment. This is no longer about counting complaints, but using software to classify the severity of the feedback. Federal offices increasingly want this information too, and Attorney General William Barr co-signed a joint US-UK open letter Thursday that urges Facebook not to encrypt communications.

The French government also wants social media access according to The Guardian last Tuesday, but for tax purposes. The French Public Action and Accounts Minister said last year in an interview that “the tax office will be able to see that if you have numerous pictures of yourself with a luxury car while you don’t have the means to own one, then maybe your cousin or your girlfriend has lent it to you, or maybe not.”

China remains the foreign government most invested in social media. The country’s Social Credit System remains a hodgepodge of basic counting (think: number of complaints), business information, and traditional credit reporting (which some may argue is already creepy enough). 

China’s vague plans were written about in breathless terms by Western media, especially in America, and have served as the backdrop or inspiration for more than one television show. Since then privacy advocates in the West agree that social credit scores could be very bad indeed, but no one understands how to codify those yet.

A fantastic explainer infographic by Visual Capitalist explains how social credit grew out of financial markets and has been used to stop people with unpaid taxes from leaving China or dog owners who don’t clean up after their dogs to potentially lose them. Both of those penalties sound fine. But there are warning signs too, including citizens being blocked from purchasing air or rail tickets or being eligible for a job.

The Bottom Line:  Nothing summarizes the dynamic nature of governments using consumer technology to govern better than what happened as we wrote this series.  We developed the idea to write about government data mining at the end of this summer and began the series in September. Since then we have had opportunities to include multiple new stories each week. 

What was written about China’s systems in 2015 and 2016 are inaccurate now. Either a new administration or a Trump reelection in 2020 will create additional programs. 

And there are ever-increasing numbers of private programs such as the DRN vehicle location database created entirely by companies that repossess vehicles. They’re tracking locations of all vehicles, not only the ones they’re interested in pursuing. They’re likely tracking your car too, which begs an answer to the oft-asked: whose data is it anyway?

4.  Google Search Updates

Google, which drove most of the Internet’s adoption of HTTPS encrypted security, is planning to use its market leading Chrome browser to ensure the encryption standard is appropriately applied. Small areas of non-encryption, often caused by non-technical staff or lack of resources, create pages with “mixed content” with only some parts of the page secure.

Google Chrome will automatically block people from visiting those pages beginning in December. After years of offering a carrot with improved ranking and then requiring encryption, Google is now using a stick by blocking users.

There are also reports that Google is testing a sidebar similar to Amazon’s in search results. You may remember that Google showed ads down a page’s right sidebar until about a year ago.

Google also announced last week that its revamped Shopping experience is now showing across desktop and mobile in the U.S.  These pages are personalized now much like your search experience although one neat feature is the ability to create price tracking, which isn’t out yet but will be soon because Christmas is 79 days away.

Sorry for that reminder.

5. Debugged: Disinformation Campaigns for Sale on the Dark Web

It was a little surprising to learn from a ZDNet story that disinformation campaigns are for sale on the dark web. We’ve shown you some of the illegal things you can purchase there,.It was news to us to learn you could also buy media campaigns.

Read:  For a few hundred dollars…

6. Also in the Spotlight

Amazon launched Amazon Cares, a virtual medical clinic for employees with an option for nurses to visit an employee’s home, reports CNBC.

The majority of those recommend ad sections at the bottom of seemingly every news article online are served by ad companies Taboola and Outbrain. Now Taboola is buying Outbrain in an $850 million deal according to TechCrunch

Facebook will not factcheck advertising, the company announced. Despite the horror this created for pundits, there are still truth in advertising laws protecting consumers. No one wanted people to use age, gender, or race to exclude people from seeing Facebook ads, but it was the advertisers who broke the law by doing it. 

7. Great Data: Bias in Polling Time Waits

There are times when huge data sets help us learn and not govern. Then-Harvard doctoral candidate Stephen Scott Pettigrew wrote his dissertation showing precincts with larger percentages of minority voters experienced longer delays during the 2016 election. That’s a problem because longer delays mean lower voter turnout. Pettigrew’s analysis uses data from Massachusetts and Florida to show that minority precincts are underserved by local election officials.

You can check it yourself here. It’s all there, every page.

8. Protip: Misconduct Reporting Database

This important resource by nonprofit I’m Them focuses on how people who are subject to workplace harassment can get assistance and file complaints in many of America’s largest organizations. The directory includes the organization’s rules, email addresses, and phone numbers.

Circulate this URL far and wide.

9. Bizarre Bazaar (strange stuff for sale online)

Monthly deliveries of “gourmet” peanut butter and jelly shouldn’t cost nearly $500 for the year. I’ve checked the Amazon product description. NOWHERE does it read that Beyonce will feed me bite-sized morsels of sandwich so I’ll pass but someone should tell the American Peanut Council about this.

Have a look at the “club”

10. Coffee Break: Subway Soprano

Emily Zamourka was singing Puccini in the Los Angeles subway on Monday night when the LAPD posted some of her remarkable singing to Twitter. The Internet responded like it sometimes can, and now Emily has been offered a recording contact along with tens of thousands of dollars in crowdsourced funds.

Catch up on the feel-good story here.

Top image: Anthony Quintano from Honolulu, HI, United States – Mark Zuckerberg F8 2018 Keynote, CC BY 2.0, Link

Good Monday morning. It’s September 16th.  The Global Climate Strike begins Friday. We believe in science. Climate change is real, accelerating, and happening now according to the scientists—no matter what any politician says. Hundreds of climate actions will be led by student activists who are also striking from school. Find a location near you.

Today’s Spotlight takes about 5 minutes to read. Want to chat about something you see here? Press your email reply button or click the silver “Write George” button below.

2. News To Know Now

1. State and federal government regulators are talking to Google competitors in the search engine market as part of their official probe into the company.  As the state attorneys general combine their efforts—50 strong and only missing California and Arkansas—the House investigation into Big Tech continues. You’re not imagining things if this feels similar to government technology probes into AT&T in the 1970s and Microsoft in the 1990s.  Here’s a Reuters explainer article about the Google probes.

2.  Amazon, a long-time target of diverse politicians such as President Trump and Senator Bernie Sanders (I-VT), is also under scrutiny by the Federal Trade Commission. Bloomberg is reporting that a team of attorneys and economists are interviewing third-party merchants about their relationship with Amazon versus other platforms like eBay and Walmart.

3. PayPal has suspended a KKK donations account although it won’t address specifics, the BBC reports. PayPal previously committed to reviewing its relationship with any account managed by an organization promoting racist views.

3.  Government Data Mining Update

What we once called Big Data is now simply data. The unrelenting stream of information is captured by systems of every size. A 2017 IBM study posited that ninety percent of the information on the Internet had been created in the previous two years. 

And that’s online. Imagine the databases created by organizations at work, recreation, and municipal governments. Our government data mining analysis covers four areas over four weeks.

1. Facial recognition’s growth – this week
2. Ancillary data from DNA testing and app use.
3. National and local algorithms to make sense of all the data.
4. Extensions into areas like personal health records and trackers.

Observers could spend every working minute analyzing facial recognition to stay updated with its constant changes. For example, Amazon recently announced a change to its Rekognition software that “improved accuracy for emotion detection (for all 7 emotions: ‘Happy’, ‘Sad’, ‘Angry’, ‘Surprised’, ‘Disgusted’, ‘Calm’ and ‘Confused’) and added a new emotion: ‘Fear’. Lastly, we have improved age range estimation accuracy; you also get narrower age ranges across most age groups.”

Somehow Amazon is still working on age estimation accuracy, but can detect fear.

Facebook also announced new privacy settings for DeepFace, its facial recognition software. That sounds nice, but remember that DeepFace is believed to be the largest facial recognition database in the world thanks to the 250 billion photos that have been voluntarily uploaded to Facebook. The company claims that it beats the FBI’s facial recognition programs with 15% more accuracy.

Google’s Face Match algorithm now makes use of a camera in its Nest Hub smart home display, which is a nice way of saying that Google’s thermostat and light controlling gizmos point an always-on camera at your living space. You can learn more about that in CNet’s excellent “Google collects face data now. Here’s what it means and how to opt out.

The race to get this facial data isn’t only to sell you more stuff although that’s certainly helpful. Live Nation and its Ticketmaster subsidiary has said that it will use facial recognition at live events. Not so fast, say some artists like the aptly named Rage Against The Machine.  

More than half of U.S. adults trust law enforcement agencies to responsibly use facial recognition, according to Pew Research. The approval rating drops to 36% for technology companies and 18% for advertisers. California lawmakers sent a bill last week to Governor Gavin Newsom that would ban state and local police from using facial recognition software on their body cameras.

Next week is Part  2 of Government Data Mining:  Ancillary data from apps

Government Data Mining Update

What we once called Big Data is now simply data. The unrelenting stream of information is captured by systems of every size. A 2017 IBM study posited that ninety percent of the information on the Internet had been created in the previous two years. 

And that’s online. Imagine the databases created by organizations at work, recreation, and municipal governments. Our government data mining analysis covers four areas:

1. Facial recognition’s growth – this week
2. Ancillary data from DNA testing and app use
3. National and local algorithms to make sense of all the data
4. Extensions into areas like personal health records and trackers.

Observers could spend every working minute analyzing facial recognition to stay updated with its constant changes. Amazon recently announced a change to its Rekognition software that had “improved accuracy for emotion detection (for all 7 emotions: ‘Happy’, ‘Sad’, ‘Angry’, ‘Surprised’, ‘Disgusted’, ‘Calm’ and ‘Confused’) and added a new emotion: ‘Fear’. Lastly, we have improved age range estimation accuracy; you also get narrower age ranges across most age groups.”

Somehow Amazon is still working on age estimation accuracy, but can detect fear.

Facebook also announced new privacy settings for DeepFace, its facial recognition software. That sounds nice, but remember that their DeepFace database is believed to be the largest in the world thanks to the 250 billion photos that have been voluntarily uploaded to Facebook. The company claims that it beats the FBI’s facial recognition programs with 15% more accuracy.

Google’s Face Match algorithm makes use of a camera in its Nest Hub smart home display, which is a nice way of saying that Google’s thermostat and light controlling gizmos point an always-on camera at your living space. You can learn more about that in CNet’s excellent “Google collects face data now. Here’s what it means and how to opt out.

The race to get this facial data isn’t only to sell you more stuff although that’s certainly helpful. Live Nation and its Ticketmaster subsidiary has said that it will use facial recognition at live events. Not so fast, say some artists like the aptly named Rage Against The Machine.  

More than half of U.S. adults trust law enforcement agencies to responsibly use facial recognition, according to Pew Research. The approval rating drops to 36% for technology companies and 18% for advertisers. California lawmakers sent a bill last week to Governor Gavin Newsom that would ban state and local police from using facial recognition software on their body cameras.

3.  Government Data Mining Update

What we once called Big Data is now simply data. The unrelenting stream of information is captured by systems of every size. A 2017 IBM study posited that ninety percent of the information on the Internet had been created in the previous two years. 

And that’s online. Imagine the databases created by organizations at work, recreation, and municipal governments. Our government data mining analysis covers four areas over four weeks.

1. Facial recognition’s growth – this week
2. Ancillary data from DNA testing and app use.
3. National and local algorithms to make sense of all the data.
4. Extensions into areas like personal health records and trackers.

Observers could spend every working minute analyzing facial recognition to stay updated with its constant changes. For example, Amazon recently announced a change to its Rekognition software that “improved accuracy for emotion detection (for all 7 emotions: ‘Happy’, ‘Sad’, ‘Angry’, ‘Surprised’, ‘Disgusted’, ‘Calm’ and ‘Confused’) and added a new emotion: ‘Fear’. Lastly, we have improved age range estimation accuracy; you also get narrower age ranges across most age groups.”

Somehow Amazon is still working on age estimation accuracy, but can detect fear.

Facebook also announced new privacy settings for DeepFace, its facial recognition software. That sounds nice, but remember that DeepFace is believed to be the largest facial recognition database in the world thanks to the 250 billion photos that have been voluntarily uploaded to Facebook. The company claims that it beats the FBI’s facial recognition programs with 15% more accuracy.

Google’s Face Match algorithm now makes use of a camera in its Nest Hub smart home display, which is a nice way of saying that Google’s thermostat and light controlling gizmos point an always-on camera at your living space. You can learn more about that in CNet’s excellent “Google collects face data now. Here’s what it means and how to opt out.

The race to get this facial data isn’t only to sell you more stuff although that’s certainly helpful. Live Nation and its Ticketmaster subsidiary has said that it will use facial recognition at live events. Not so fast, say some artists like the aptly named Rage Against The Machine.  

More than half of U.S. adults trust law enforcement agencies to responsibly use facial recognition, according to Pew Research. The approval rating drops to 36% for technology companies and 18% for advertisers. California lawmakers sent a bill last week to Governor Gavin Newsom that would ban state and local police from using facial recognition software on their body cameras.

Next week is Part  2 of Government Data Mining:  Ancillary data from apps

ment agencies to responsibly use facial recognition, according to Pew Research. The approval rating drops to 36% for technology companies and 18% for advertisers. California lawmakers sent a bill last week to Governor Gavin Newsom that would ban state and local police from using facial recognition software on their body cameras.

Next week is Part  2 of Government Data Mining:  Ancillary data from apps

4.  Two Big Search Studies Released

A new survey of nearly 1,600 search marketers confirms evolvingtrends for us to look at. SparkToro founder (and Moz co-founder) Rand Fishkin has done this analysis for years and is adept at creating the research documents and interpreting them.

Fishkin notes that there is consensus for the first time in fourteen years that quality content/relevance means more than either keywords or links. The debate between on-page keywords and off-page links still exists although having both is the ultimate goal. 

Page speed and mobile friendliness are also ready for their closeups. At this point, any site not focused on both of these is missing the point of optimization. Even if more than half of your website’s visitors use a desktop computer to visit your site, the chances are excellent that Google’s mobile ranking algorithms control its visibility. And there is no way to opt in or opt out of mobile-first indexing.

Digital marketers Backlinko also released a study of five million search queries last week. The data confirms or quantifies a lot of existing knowledge. For example, title tags–the line that contains the link—have a 14% higher click-through rate when a question is used as the title. Pages with meta descriptions—the snippet underneath that link—get nearly more 6% clicks. And I’m here to tell you that meta descriptions that Sue or George write get a lot more than that.

Backlinko’s report says that the number one result for a search query (on that device in that location on that day) gets more than 30% of the clicks. It’s important to recognize that this is data from one study, not all visitors click any link, and we’re not sure that the methodology controlled for all variables like geography.

That said, there’s little doubt about the overall findings: there are more clicks on the upper links on page one than the lower links, there are more clicks on page one results than there are on page two, and there are way more on page two results than page three or higher.

Read SparkToro’s Ranking Factor Survey or Backlinko’s Click Through Rate Study.

5. Debugged: Ordering a Pizza from 911

You’ve probably seen an often-shared social media message that advises people to order a pizza if they call 911 and can’t talk in front of someone.  This rumor has made the rounds for years and is not something police dispatchers are trained for. The LAPD says that “Operators are trained to recognize voice inflection, odd conversations that would indicate a dangerous situation, among other things.”

PolitiFact has the meme debugged here.

6. Also in the Spotlight

Amazon’s Alexa assistant will be the “beneficiary” of crowdsourced questions and answers from the public in a move that must terrify its brand safety monitors, according to Tech Times.

Alphabet, owner of a snappy video site called YouTube, has released data that says 55% of consumers use online video for shopping research, according to Search Engine Journal.

Alphabet’s Google unit, meanwhile, would like you to know that it’s ready for the fall viewing season with new carousels that describe movies and TV shows, including where to stream them. You can read their announcement here for a reminder that you can pay to have its snappy video site named YouTube to stream movies and TV shows for you.

7. Food for Thought:  Employee Monitoring

Your organization has oodles of data that you can analyze beyond the typical Human Resources information like background checks, attendance and ratings. These range from employee emails, phone calls, and other communications, Internet browsing history, to facial recognition to social media information on quasi-professional sites like LinkedIn or industry-specific sites and apps.

How do you balance information overload that allows you to get a fair look at employees and what processes are in place to protect the organization when non-disclosed monitoring programs identify troubling information?

8. Protip: Google Photos Finds Text

One amazingly useful product of technology’s pursuit of facial recognition technology is the news that Google Photos can now search for text that appears in one of your images. Signs, printing on clothing, or documents you’ve taken a picture of maybe at a lecture or presentation can now be searched as text.

The new search combines with the photo’s facial recognition, timestamp, and geo data too.

9. Great Data: Baby’s First Year…of Sleep

Seung Lee collected data from the times his son slept during his first year. Then Lee knitted a blanket of the visualized data because of course he did.

See the one-of-a-kind baby blanket.

10. Coffee Break:  Wisteria by The Met

During today’s coffee break, let The Met bring you on a photo tour of colorful wisteria trees.

Pretty and shiny trees here.