1. Good Monday Morning

On Thursday, Earth Day 2021 will be celebrated. The campaign “Restore our Earth” encourages many community initiatives, including cleanups, tree plantings, and reducing plastics in our environment. 
Today’s Spotlight is 1,084 words — about a 4 minute read.

2. News To Know Now

Quoted: “I think every Black person in the country has had the experience of being in a photo and the picture turns up either way lighter or way darker. Lighting is one of the primary factors when it comes to the quality of an image. So the fact that law enforcement is relying, to some degree … on really subpar images is problematic.” — attorney Eric Williams, a member of the ACLU of Michigan’s attorney committee, to MIT Tech Review

a) New research published by the University of Southern California found that Facebook’s targeting system discriminates against people based on their gender and racial background. Their study shows that advertisements following traditional stereotypes such as lumberjacks are targeted to skewed audiences even when the advertiser wants to address a broad and racially diverse audience. The researchers also studied LinkedIn employment advertising and found that it was not skewed the same way. (PDF)

b) Google is said to be blocking advertisers seeking videos and channels on YouTube using racial justice keywords including Black Lives Matter while allowing advertisers to use terms regarding white supremacy, according to a story in The Markup. In response to inquiries about the discrepancy, Google blocked the white supremacy terms as well.

c) According to Facebook, its independent oversight board will expand its powers to hear users on the content they want removed from the company’s platforms. Before, people could appeal to the oversight board only for content they wanted restored. (Wall Street Journal)

3. COVID-19 Tech News

Data — Daily Average (7 day trailing)

US Deaths — 750
US Hospitalizations — 45,643
US fully vaccinated — 25.4%
Source

Great Trackers

Overview — Johns Hopkins
Vaccine Distribution — Washington Post
Vaccine Finder — CDC Project
Risk Calculator — Brown

New York Times tracker that allows you to customize a daily email with multiple cities and towns that you’re monitoring: Click here to configure.

Coronavirus & Tech News

Apple, Google Block NHS COVID App Over Privacy – The Guardian

Facial Recognition Beats COVID Mask Challenge – BBC

4. Search Engine News

Google has acknowledged that it will be harder for user-generated content product reviews to rank well based on its new product ranking guidelines. We told you about those changes last week. When Google search exec John Mueller was questioned on Twitter by a user, he went on to say that “Keeping the quality of a UGC site high is hard, I don’t have a simple solution.”

Google and Bing also agreed last week that discontinued products should include a “no index” flag. Bing’s Fabrice Canel told Barry Schwartz that websites offering similar products should include the no-index flag on discontinued versions because “it is a stronger signal” for the crawlers to determine which pages should be ranked lower or not at all.

5. In The Spotlight — Delivery Bot Testing

Deliveries are changing. Chick-fil-A and Dominos are conducting tests in the US while Panasonic is testing in Japan. People can also pick up their orders from “Click and Collect” merchants. eMarketer reports that seven big retailers accounted for more than 60% of click and collect revenue in 2020.

Houston-area customers buying pizza from a Domino’s store will have the option of receiving a delivery from the company’s delivery bot, called R2. Customers can track the bot during delivery and enter the PIN on the touch screen of the pick-up bot to receive their order.

In Japan, Panasonic has begun testing autonomous delivery bots on public roads. The bots will deliver prescription drugs to patients from a pharmacy in Fujisawa City.

Plenty of humans are still getting their own packages. In what was undoubtedly influenced by the pandemic, Walmart alone sold $15 billion worth of products that were picked up by the customer at the store. Other companies with at least $1 billion Click and Collect sales include The Home Depot, Best Buy, Target, Lowe’s and Macy’s.

6. Debunked — Mass Shootings Under Trump

The latest bit of misinformation making the rounds online insists that there were no mass shootings in the U.S. during the Trump administration. The Gun Violence Archive has details on 1,100 mass shootings that occurred in the first three years of the Trump administration. That includes the deadliest mass shooting in U.S. history on October 1, 2017, when a gunman fired into a music festival crowd, killing 61 people and injuring 867. 

7. Following Up — Facebook Data Scraping

We wrote two weeks ago about data scraped from Facebook appearing on the dark web and in Clearview AI’s facial recognition database. Facebook has countered with a post that tried very hard to disclaim responsibility, saying in part:

1. LinkedIn and Clubhouse have had their own issues.
2. That’s how search engines are built too.
3. Scraping data violates our terms of service.
4. There are more than 100 employees on the team that monitors this.
5. We’ll never be able to fully prevent all scraping.

In short, it was a horrible post that ended with a section on how to use their privacy controls for your account. Sounds like it was your fault after all. (Facebook post)

8. Protip — Google Chrome’s Helpful New Stuff

A new version of the Google Chrome browser includes the ability to create a link to specific text on a webpage, a new two page PDF preview and toolbar, and the ability to mute all notifications if you’re sharing your screen. (Google announcement)

Screening Room –  Mutombo Blocks It!

NBA Hall of Famer Dikembe Mutombo doesn’t even need his full 7’2″ frame to show his happiness as he blocks shots ordinary people take in this continuing Geico series.

10. Science Fiction World — Identifying Precancerous Polyps

Medtronic has rolled out GI Genius, an AI medical system that it trained by having the software review thirteen million colonoscopy videos and physician notes. The system is now cleared in the U.S. and Europe to detect precancerous polyps following a colonoscopy. (Wired)

12. Sign of the Times – Spring BBQs

1. Good Monday Morning

Batter up! Baseball season starts Thursday. It’s been 32 years since James Earl Jones intoned his famous “People Will Come” speech in Field of Dreams. Get ready for spring with this clip.

Today’s Spotlight is 1,119 words — about a 4 minute read.

2. News To Know Now

a) The Guardian reports that Facebook considers four political ideologies as hateful. When they are found, moderators must take action to remove them. White nationalism, white supremacy, white separatism, and Nazism are the four. According to the newspaper, a leaked 300-page document also indicates whether certain emoji constitute praise for hate speech.

The social media giant also learned last week that a UK government regulator is concerned that its acquisition of GIPHY might lead to anti-competitive behavior in display advertising. Facebook must respond to those concerns this week.


b) Online publisher Medium abruptly announced that it would buy out its editorial staff and appoint a new CEO, reports Axios. Medium is one of the Internet’s biggest digital-only publishers, according to industry reports, with 725,000 paying subscribers. Ev Williams, who previously founded or co-founded Twitter and Blogger, also wrote an open letter to employees.

Separately, Verizon announced that its diverse publications including TechCrunch and AutoBlog will be rebranded as part of a new Yahoo offering. Verizon’s remaining publications have a combined three million subscribers after it sold off HuffPost, MapQuest, and Tumblr.

c) A program that allows game designers to create photorealistic digital humans with hair, clothing, and voices in under one hour has been made available through the game design software Unreal Engine. Have a look at this short video that has delighted designers and been viewed more than one million times.

3. COVID-19 Tech News

Data – Daily Average (7 day trailing)

US Deaths – 983 (higher than Sept & October)
US Hospitalizations – 39,570
US partial or full vaccination – 28%

Great Trackers

Overview — Johns Hopkins
Vaccine Distribution — Washington Post
Vaccine Finder — CDC Project
Risk Calculator — Brown

New York Times tracker that allows you to customize a daily email with multiple cities and towns that you’re monitoring: Click here to configure.

Coronavirus & Tech News

Facebook Flags Venezuelan President’s PageThe Hill

New York Launches Excelsior Pass for Covid Tests, VaccinesSyracuse.com

White TX Republicans Refuse Vaccine More Than Any Other Group Chron.com

4. Search Engine News

Hyphenated words took the spotlight last week after Google admitted that they don’t ignore hyphens in words. We knew that, and we often debate words and spellings in our practice, but it was nice to see Google acknowledge that punctuation matters.

Recently, I reviewed search results for ten different hyphenated keyword phrases. Some keywords, such as “over-the-counter” and “one-half,” have drastically different search results when hyphens are added. We often tell our clients that our keyword research will reveal the difference between the times when it makes sense to use the word “attorney” as opposed to its synonym “lawyer”. Google’s clarification about hyphenated words is welcome.

More welcome news: Microsoft has submitted a new proposal to build software into WordPress that would automatically upload sitemaps to search engines for those 40% of the world’s websites that use WordPress. That is a process that web managers use separate software to address now.

5. In The Spotlight — Ransomware Cyberattacks 

Ransomware cyberattack payouts tripled last year and are increasing again due to wider acceptance of cryptocurrencies such as Bitcoin that the criminals often demand. Cybercriminals are getting smarter in their attacks though. Insurance giant CNA announced last week it was the latest big name company to sustain a disruption. 

CNA had to disable its web services and email after Bleeping Computer first reported how the attack encrypted more than 15,000 devices on its network. Other high-profile companies that have suffered ransomware cyberattacks in March include the computer company Acer, the University of Miami, and the brewer MolsonCoors. Acer reportedly spent $50 million restoring its systems.

Any company can be a victim of ransomware criminals. A Wichita clothing company was also attacked last week. The Tightwrapz Printshop got a notification that its software and designs had been encrypted and could only be obtained for a fraction of a bitcoin — a little over $550. Criminals typically follow this “easier to pay” ransomware strategy, but Tightwrapz owner Daniel Trantham told KSN that he alerted the FBI and hired an IT expert.

As large and small organizations battle ransomware cyberattacks, there are always new challenges to guard against. Recently, we learned of a researcher who infected 35 tech firms that included Microsoft, Apple, PayPal, Netflix, and Uber while testing a new technique.

Worth your consideration: It’s a crisis when Microsoft and Apple fall prey to an attack. Put appropriate insurance in place and consult your IT team. Criminals who aren’t paid often retaliate by releasing the organization’s files on the internet.

6. Debunked — VP Harris Saluting

Vice President Kamala Harris is taking heat across social media after being criticized by disgraced former New York Police Commissioner Bernard Kerik for not saluting troops while boarding Air Force Two.

As the Pentagon pointed out, civilians are not required to render a hand salute.

7. Following Up — NFTs

NY Times columnist Kevin Roose wrote about a meta-experiment he tried. He would write a column about NFTs (non-fungible tokens) and sell an NFT of that column for charity.

The bit was cute, Roose carefully set the minimum price at $800 …

… and the damn thing sold for $560,000.

Want to learn more about NFTs? We covered them here. If you have New York Times access, you can read Roose’s column here.

8. Protip — Avoiding Instagram Scams

Spotlight readers don’t get hoodwinked often, but see above where Microsoft and Apple got nailed by a friendly security researcher and then have a peek at this handy Naked Security list of 8 common Instagram scams.

9. Screening Room – Mercedes Benz

Mercedes-Benz (“we invented the car”) has a gorgeous commercial out this week touting its new sustainable energy initiative. Keep an ear out for the haunting cover of “Come Together”.

10. Science Fiction World — Delivery Robots are Pedestrians

Delivery robots carrying no more than 500 pounds and with a top speed of 12 mph are considered pedestrians under a new Pennsylvania law, reports Car and Driver.

I am simultaneously in love with this idea and wary of sharing the sidewalk with something carrying hundreds of pounds while moving at 12 mph.

 11. Coffee Break — That Big Boat

Shaun Dakin found this hilarious clip of a former traffic reporter guiding ships through the Suez Canal.

Humanity bonds over the strangest things.

12. Sign of The Times

Good Monday morning. It’s November 2nd. We’ve got information for you below about a great new free tool from First Draft that shows disinformation in social media posts, ads, and elsewhere online. This week promises to be unlike any we’ve ever faced so please practice self-care and don’t believe everything that you read or hear.

Today’s Spotlight is 1,121 words — about a 4 minute read.

1. News to Know Now

a.   Amazon, Facebook, Google, Apple, and Twitter all announced earnings Thursday following another round of testimony on Capitol Hill. No one in that group is hurting. Amazon’s profit soared to over $6 billion for the quarter and Facebook added more advertisers despite an advertising boycott that included dozens of brands. (AdAge)

Wow moment: Amazon has saved one billion dollars in travel expenses so far this year. 

b. Twitter continues labeling disinformation. The company started last week by flagging a dishonest tweet by President Donald Trump that claimed that there were problems and discrepancies with mailed-in ballots throughout the country. That is not true. Twitter announced last week that it will use headers and images on its site this week to show accurate voting information. (New York Times)

c. Facebook has told New York University researchers that they may not use information downloaded by the team using software that it built to access its political ads library. Facebook says its rules prohibit third party software from downloading the contents. (CNN)

2. COVID-19 Online Resources and News

Great Trackers
Johns Hopkins Dashboard or Animations
COVID-19 Forecast Hub
Google County Level Mobility Reports
Long-Term Care COVID Tracker

COVID-19 Tech News

Eight In-Store Innovations for the COVID-19 Era – Econsultancy
MIT: AI Identifies Asymptomatic COVID-19 Carriers – Venture Beat
Older People, Republicans Share Inaccurate COVID News – Nieman Lab
Post election, Vaccine is Biggest Disinformation Threat – CNBC
SF Stops Google-affiliated Testing After Results Take 10 Days – SF Gate
The Challenges of Contact Tracing as U.S. Battles COVID-19 – Pew 

3. Search Engine News

Google continues remaking Google My Business listings into a profit center by selling upgraded proafiles and the “Google Guaranteed Badge” for a $50 monthly fee. The process includes background checks for customer-facing employees, insurance verification, and appropriate license checks. Working directly with small businesses allows Google to build direct relationships with organizations that typically use a third party when interacting with the company. 

What we think: The $600 annual fee is inexpensive, but still a budget-sized item that was previously free. We’ll be advising customers that we’ll monitor performance on Google My Business since it is now effectively paid advertising.

4. In the Spotlight — Machine Learning

Let’s stop using the term AI as a synonym for machine learning. Machine learning uses a lot of data to create software that is capable of determining whether new input fits that pattern. Image recognition and malware scanning are two common applications of machine learning.

We’ve told you in the past about GPT-3, which is a deep learning model that can create human-sounding text when prompted. Above, in the COVID resources section, we link to a fascinating article about an MIT research team that used 200,000 audio samples of people coughing, including some who were infected with COVID-19, to train their model. That is a level of audio analysis that is beyond human limits.

The world is racing to train machine learning algorithms to handle all sorts of analysis that was previously thought impossible. Being human, there are good and bad applications for this technology.

A machine learning algorithm that was trained on nude imagery is being used as an automated chatbot to create deepfake nudes of ordinary people. The user uploads an image of a clothed woman, and the algorithm removes the clothing while building a credible-looking nude image of the woman.

More than 104,000 women had their images faked in this way by midsummer. Research by technology firm Sensity found that over 60% of those images were subjects known to the individual while another 15% were celebrities. Sensity also reported that a limited number of images appeared to feature children. The images carry a watermark from the software that can be removed by purchasing higher levels of access.

This level of technology is commonplace. Microsoft has a new program for software developers called Lobe that automates machine learning of images so that anyone can create a training model by uploading labeled images to the software. I’ve reviewed the initial videos and anyone can easily be taught to train the model.

On Thursday, Google announced URL2Video, a software tool that converts a website page into a 12 second video. Google says that it is now working on generating audio for the video created from a web URL as well as voice-overs.

Our take: For more than forty years technologists spent much of their time making information digitally accessible. The next phase — telling stories about that information — is here. When consumers first began using automobiles, they needed to understand how to repair them and spent much of their time maintaining them. Many of today’s sophisticated automobiles can’t be repaired without a mechanic’s specialized equipment. 

5.  Debunked: The First Draft Dashboard

First Draft has published a must-use online dashboard dealing with election misinformation. They’re a trusted source funded by Google, Facebook, and multiple tech companies who are heavily invested in cleaning up misinformation and disinformation appearing online.

At this link you’ll find ads, identified misinformation, Twitter feeds, and reliable news and information. I can’t stress enough how much you need to bookmark this website for this week.

First Draft News Dashboard

6. Following Up: Self-Driving Data

We’ve told you that Alphabet’s Waymo unit has introduced self-driving taxis in Phoenix. This week Waymo released public road testing data from January 2019 through September 2020.

The results were way better than human driving results.

7. Protip: Changing Messenger Themes

Facebook’s new Messenger interface comes with some nifty themes including Pride, Love, and Tie-Dye, as well as different emojis and colors. 

The Next Web shows you how to put your spin on Messenger chat.

Screening Room: Vipps

There is no Christmas, no COVID-19, and no election news in this commercial for Norway’s Vipps smartphone app. That’s why you should watch “Give Your Phone a New Start.” At least it’s attention getting.

9. Coffee Break:  MIT’s Nightmare Machine

A little more machine learning for you before you go to face this first week in November. MIT has created a website that shows scary images one of its algorithms creates. You get to click through some of them and help train the model on whether you think it’s a scary picture.

I was going to show you this last week, but I was distracted when the U.S. government decided to sue Google.

Have fun. Click over to Haunted Places on the same site for more.