| Only 32% of email is opened on a desktop computer says email company Movable Ink. More email is opened on iPhones than on computers, the company’s latest report says. Super-smart local marketer Greg Sterling wrote a nice analysis of the study. We share his bottom-line finding: marketing emails (the kind reported on in this study and that you’re reading now) are likely now and more likely in the future to be read on smartphone. |
