More time on mobile. You knew that, Did you know that millenials on mobile spend an hour each day on Facebook? There is a free report from Comscore at this link with lots of great detail.

Local marketing experts rank the most important factors that influence Google’s local search algorithm. They evaluated more that 200 signals for local search presence. Did you know there were that many? And that’s why search optimization isn’t going anywhere despite mobile.

Google continues broadening its travel advertising offerings in the hotel segment. In addition to information upgrades in the US, Google is adding 24 countries to the program.

Still obsessed with YouTube views as the key metric for knowing whether a video really connected with your audience? Not so fast, says ad agency Solve, which embarked on an experiment recently to see whether it could make literally the most uncreative video go viral. HINT: Views is not the metric you are looking for.