Google Adding Health Info, Pinterest Adding People

TODAY’S SPOTLIGHT

New data from Pew Research shows Pinterest and Instagram traffic doubling and blowing past Twitter and LinkedIn. The Washington Post, which has lots of web traffic too, is now triggering ad popups to people who use ad blocking software. And always ready to jump on a trend, Google is increasing the amount of health-related information in its search result pages. That means health-related sites may soon see a dip.

And that is what you need to know for this week without the hype.

News You Should Know

Pinterest and Instagram Usage Doubles

Both social networks are now getting more than LinkedIn or Twitter. 2015-2016 Social strategy: pick one, start learning it and begin building credibility for your org there.

Washington Post Begins Showing Pop-Ups to AdBlock Users

The Washington Post is showing pop-ups overlayed on top of articles to users who have an ad blocker enabled and are actively blocking ads. Unless your brand is as strong as the Post’s, don’t try this on your site. (P.S. YouTube is testing this too…)

Google Announces More Health Information In Search

Google’s increase in health conditions shown directly to users means sites that receive traffic about health conditions might see their trafffic decrease. Google will now feature 900 diseases and health conditions in the search results.

Ad of the Week

Bank of America’s Marketing Morons Torment Billy Idol in Hilarious Ads From Christopher Guest

Bank of America and director Christopher Guest teamed up for a hilarious sequence of TV ads mocking the ad industry as only Guest could. Half of them feature Billy Idol. Did you ever expect Mr. White Wedding would work for a giant bank? Me either.

SPOTLIGHT: Google Adding Health Info, Pinterest Adding People

TODAY’S SPOTLIGHT

News You Should Know

Ad of the Week

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