TODAY’S SPOTLIGHT Most search marketers insisted a major Google update happened about a week after the big mobile update in late April. Google finally confirmed that to an industry blog, but has made no other public comment. They’re quite proud, however, of adding Twitter to their mobile search results. And e-Marketer took a great look at email click rates that affect nearly every organization And that is what you need to know for this week without the hype. |
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| Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes. This is a “reward” or boost for pages with “high-quality” information so low-quality pages are naturally penalized. |
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| Marketers rely on email for everything from engagement and lead gen to acquisition and retention. And when it comes to performance measurement, clickthrough rates (CTRs) are used most heavily. Despite CTRs’ popularity though, they’re also the biggest challenge to email marketing success. |
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| Tweets used to appear in Google searches. They’re back, but only in mobile for now. |
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| Coca-Cola had a great week. On the heels of being an important part of the “Mad Men” finale, the company released a viral digital commercial that is averaging a million new views every day. |
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| I’ve been using this for extension for 3 weeks, and there is a real improvement in speed when long-forgotten open tabs are “suspended” until you need them. The developers borrowed a great lesson from cell phones. This app just works. |
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| Our friends at Noble Pest can help with rodents, insects and just about everything in beween for businesses and homes. They’ve been recognized by Washington Consumer Checkbook too. Now they’re expanding from Metro DC all the way to the water with a new hub in Ocean City, MD. |
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