Google Home Services, Amazon News

Issue #108

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George Bounacos

TODAY’S SPOTLIGHT

Let the search engine wars begin anew!

We’re not channeling Game of Thrones. We’ve just seen more action from search engine giants in recent weeks than we have in months. Brace yourselves.

Yahoo! appears to be testing its own mobile search engine, which would sever its deal with Bing this month. And Google is going to demote non-mobile friendly websites while entering the local search space themselves. Finally, a new study shows that America’s top retailer among affluent adults is Amazon. Want to go with the trend? We’ve helped clients sell there too.

And that is what you need to know this week without the hype.

News You Should Know

Report: Google To Launch Search Service To Connect Searchers To Home Service Providers

BuzzFeed (BuzzFeed!) broke the story that Google will launch a new service to connect searchers with local plumbers, electricians, contractors and other home service providers.. They were right. It’s coming, and you knew it was coming when you look back at how Google changed their local search results pages.

Amazon Tops Among Affluent Customers

Two-thirds of affluent adults aged 18-68 (living in households with income of at least $75,000) report having shopped at Amazon during the past year, with this figure higher among affluent Boomers (50-68; 76%) than Millennials (18-34; 56%).

Yahoo Testing Their Own Mobile Search ?

Yahoo! and Microsoft have less than one month remaining before their search deal ends . That would mean Bing no longer supplies Yahoo with search data. But rumors abound, helped by screen captures, that Yahoo! has built its own mobile search engine. Reverting to a three search engine world is a huge opportunity for every North American organization.

Congratulations!

Obama Invites Moms Clean Air Force to Climate Roundtable

Our friends at Moms Clean Air Force were part of a climate roundtable this week at Howard University. The small group of participants included President Obama, Surgeon General Vivek Murthy, and EPA Administrator Gina McCarthy.

And Moms Clean Air Force. We are so proud of their growing national voice on climate change and clean air.

Want to chat? You can always reply to this newsletter via email to ask questions about stories here, things in the marketing world or even for advice about your organization.

Spotlight – Google Goes Home Services, Amazon Demos